The Role of Visual Aids in Corporate Annual Reports in Drawing Wider Audience Internally

Koentjoro, Mochammad Surjo and Sujono, Firman Kurniawan (2018) The Role of Visual Aids in Corporate Annual Reports in Drawing Wider Audience Internally. Bandung Creative Movement (BCM) Journal.

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As obligations go, the designing, writing and creating process of Corporate Annual Reports has always been viewed as something that is burdensome and exciting. It describes what the company has achieved during the last year, and the people creating it is under pressure to get all the details right. All the important and relevant information about the company need to be in the report and all must be presented correctly. The result is a book that is complete, comprehensive, but often very detailed and tedious to read. While that is the objective of the creating of the Corporate Annual Report, only few of the members of the organization are interested in reading it, thereby missing out on many important information,. This is despite Annual Reports were designed, created, and presented in a way that is as visually engaging as possible. The researcher’s aim, using Observations and Literature Review was to investigate the role of Visual Aids in Corporate Annual Reports in drawing a wider internal audience.

Item Type: Article
Subjects: 600 Technology (Applied Sciences) > 650 Management and Public Relations > 650 Management and Auxiliary Services
700 Arts and Recreation > 770 Photography, Computer Art, Film, Video > 776 Computer Art (Digital art)
Divisions: Faculty of Art & Design > Visual Communication Design
Depositing User: Administrator UMN Library
Date Deposited: 01 Nov 2021 08:01
Last Modified: 01 Nov 2021 08:01

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