Consuming entertainment as Roamers: A study of generation Z’s television viewership in the digital era

Wibowo, Tangguh Okta (2024) Consuming entertainment as Roamers: A study of generation Z’s television viewership in the digital era. ProTVF, 8 (1). pp. 101-115. ISSN 2549-0087

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Abstract

Background: Before the digital era, television was spotlighted for people who enjoyed audio-visual shows. However, in the digital era, television viewers in Indonesia have decreased. The ease of access to infrastructure, the Internet, and mobile technology devices makes viewers, especially Generation Z (Gen-Z), prefer shows that can be enjoyed flexibly anytime and anywhere. Purpose: This paper discusses the trend of television viewers for Gen-Z amid the “onslaught” of streaming platforms. Methods: This study uses a survey method on Gen-Z, interpreted descriptively and qualitatively. Results: Based on the data obtained, this research illustrates that Gen-Z viewers can be said to be roamers or viewers who enjoy broadcast shows that move between streaming platforms. The study results show that the digital era has changed Gen-Z viewers’ behavior according to their technological devices and subscription streaming platforms. Conclusion: This research indirectly shows that the digital era and the presence of streaming platforms have made viewers increasingly fragmented, so television is not famous for Gen-Z to enjoy audio-visual shows, especially entertainment. Implications: The theoretical implication is that this roaming behavior may be a typical characteristic of Gen-Z. Future research could explore whether this behavior excludes Gen-Z or represents a broader trend among the emerging generation.

Item Type:	Article
Creators:	Wibowo, Tangguh Okta
Contributors:	Syafuddin, Khairul Elmada, Maria Advenita Gita
Keywords:	Gen-Z; roamers; streaming platforms; the digital era; viewer fragmentation
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
Sustainable Development Goals:	Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Communication > Strategic Communication
Date Deposited:	19 May 2026 04:58
URI:	https://kc.umn.ac.id/id/eprint/45567

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