Sustainability Communication Based on Local Wisdom in Ecotourism Development in Waturaka Village, Ende District

Veronica, Veronica (2025) Sustainability Communication Based on Local Wisdom in Ecotourism Development in Waturaka Village, Ende District. Pertanika Proceedings, 1 (1). pp. 61-66. ISSN 3083-9475

Text [Veronika - JR] Sustainability Communication Based on Local Wisdom in Ecotourism Development in Waturaka Village, Ende District.pdf Download (1MB)

Abstract

Sustainability communication practices based on local wisdom in building awareness and increasing community involvement in ecotourism management in Waturaka village, Ende Regency, are essential for building ecotourism. Local wisdom is important to sustainability communication because the Waturaka community is still traditional and highly upholds cultural values. This research aims to identify a sustainable communication model for ecotourism development in Waturaka village and identify the role of local wisdom in sustainable ecotourism development. The research uses sustainability communication, ecotourism, and local wisdom concepts. This study utilizes a qualitative approach employing the case study method. Data collection used observations, in-depth interviews, and FGDs. The results showed that horizontal, persuasive, participatory sustainability communication is used to communicate issues: (1) cultural preservation, (2) environmental preservation, (3) tourism promotion, (4) village community-based ecotourism, and (5) education for tourists. Local wisdom in the form of the “Pire” tradition, the Gawi Dance, and the cultural ritual “Pati Ka Dua Bapu Ata Mata” contribute to sustainability communication. In ecotourism development, Interpersonal and group communication carried out by various elements of society can run harmoniously and inclusively. Sustainability communication has an impact on changes in the behaviour of all stakeholders.

Item Type:	Article
Creators:	Veronica, Veronica
Contributors:
Keywords:	Ecotourism, harmonious, inclusiveness, local wisdom, sustainability communication
Subjects:	300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production)
Sustainable Development Goals:	Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all
Divisions:	Faculty of Engineering & Informatics > Computer Engineering
Date Deposited:	13 Oct 2026 03:18
URI:	https://kc.umn.ac.id/id/eprint/49684

Actions (login required)

View Item