Development Phase of 2:3:5 Ratio as A Visual Composition Technique on Logo Design

Susanto, Roy Anthonius (2020) Development Phase of 2:3:5 Ratio as A Visual Composition Technique on Logo Design. In: International Conference of Innovation in Media and Visual Design (IMDES 2020), 10-11 November 2020, Tangerang, Indonesia.

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Abstract

2: 3: 5 ratio as a composition technique was first introduced in 2017 as an exploratory research paper by the corresponding author. This research is the initial part of the ratio’s developing process as a visual composition technique in logo design using the experimental ratio’s identification methodology on existing logos from several types of well-known company logos and then re-adjust them using the 2:3:5 ratio. The result of this paper is to provide recommendations on how to use ratio composition to achieve the best visual composition results by using ratios in design or redesign logo design.

Item Type:	Conference or Workshop Item (Paper)
Creators:	Susanto, Roy Anthonius
Contributors:
Keywords:	Logo, Composition, 2:3:5 ratio, redesign, experimental
Subjects:	700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Sustainable Development Goals:	Goal 04. Ensure inclusive and equitable quality education and promote lifelong learning Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	28 Oct 2026 08:21
URI:	https://kc.umn.ac.id/id/eprint/49708

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