Items where Author is "Alika Zhafirah, Salma"

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Thesis

⭐ Alika Zhafirah, Salma (2025) Pengaruh Brand Awareness, Perceived Quality, Brand Association, dan Brand Loyalty terhadap Keputusan Pembelian Konsumen Generasi Z pada Kopi Kulo. Bachelor Thesis, Universitas Multimedia Nusantara.

Technical Report

⭐ Alika Zhafirah, Salma (2025) Peran Marketing Team Intern dalam Meningkatkan Pertumbuhan Giro pada Wholesale Banking PT Bank Mandiri (Persero) Tbk. MBKM Report, Universitas Multimedia Nusantara.

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