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Almira Zahrani, Ilya (2021) Analisis Pengaruh Entertaining Viral Marketing Messages, Informative Viral Marketing Messages, Credible Viral Marketing Messages Terhadap Message Process Involvement dan Attitude Towards The Brand Serta Implikasinya Terhadap Purchase Intentions: Telaah pada Akun Tiktok Kiumarket. Bachelor Thesis thesis, Universitas Multimedia Nusantara.