Items where Author is "Evalyn, Evalyn"
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Thesis
Evalyn, Evalyn (2017) analisis pengaruh faktor pendorong attitude toward the product placement serta implikasinya terhadap attitude toward the brand dan purchase intention (suatu studi pada product placement white musk eau de toilette the body shop pada penonton drama korea goblin: the lonely and great god di indonesia). Bachelor Thesis thesis, Universitas Multimedia Nusantara.
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