Items where Author is "Kurnia, Steven"

Thesis

Kurnia, Steven (2021) Pengaruh Social Media Marketing Activity dan Social Media Influencer di Instagram Terhadap Purchase Intention pada Brand Fashion X di Indonesia. Master Thesis, Universitas Multimedia Nusantara.

Conference or Workshop Item

Kurnia, Steven and Susanto, Y. Budi and Juliadi, Rismi (2022) The Influence of Social Media Marketing Activity and Social Media Influencers on Instagram on Purchase Intention at Fashion Brand X in Indonesia. In: Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia.