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Moon, Young Ran and Nam, Yang Hee (2016) ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - The halo effect of webtoon characters on consumers with a high psychological aversion to advertisements: with a focus on webtoon ppl(product placement) marketing. In: ADADA 2016 14TH International Conference for Asia Digital Art and Design, Bali 1-3 November 2016.