Items where Author is "Nam, Yang Hee"

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Conference or Workshop Item

Lee, Hwa Jin and Ryoo, Han Young and Nam, Yang Hee (2016) ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - Relationship between perceived value in Omni-Channel Shopping and repurchase intention. In: ADADA 2016 14TH international Conference for Asia Digital Art and Design Association.

Moon, Young Ran and Nam, Yang Hee (2016) ADADA 2016 14TH international Conference for Asia Digital Art and Design Association - The halo effect of webtoon characters on consumers with a high psychological aversion to advertisements: with a focus on webtoon ppl(product placement) marketing. In: ADADA 2016 14TH International Conference for Asia Digital Art and Design, Bali 1-3 November 2016.

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