Items where Author is "Putera, Arvin Andy"
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Thesis
Putera, Arvin Andy (2016) Analisis pengaruh personalization terhadap informativeness, credibility, entertainment, dan advertising value serta implikasinya terhadap purchase intention (suatu studi pada follower official account uniqlo di line). Bachelor Thesis thesis, Universitas Multimedia Nusantara.
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