Items where Author is "Saputra, Hendri"
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Thesis
Saputra, Hendri (2019) Analisis Pengaruh Brand Awareness, Attitude toward Event, Event-Sponsor Fit, terhadap Brand Image serta Implikasinya terhadap Purchase Intention : Telaah pada Sponsorship Li-Ning pada Kontingen Indonesia dalam Event Asian Games 2018. Bachelor Thesis thesis, Universitas Multimedia Nusantara.
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