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Lod, Sulivyo and Tessa, Handra (2020) THE EFFECT OF TRUST-WORTHINESS, EXPERTNESS, SIMILARITY, AND ATTRACTIVENESS ON BRAND ATTITUDE AND ATTITUDE TOWARDS ADVERTISEMENTS AS MEDIATION VARIABLES IN BRAND X. RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences, 10. pp. 52-59. ISSN 2226-1184