Items where Author is "Wijaya, Olivia"

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Thesis

⭐ Wijaya, Olivia (2025) Pengaruh Product Features, Brand Image, Product Price, dan Social Influences terhadap Purchase Intention Parfum Lokal HMNS (Humans) pada Generasi Z. Bachelor Thesis, Universitas Multimedia Nusantara.

Technical Report

⭐ Wijaya, Olivia (2025) Optimalisasi Digital Marketing dalam Strategi Pemasaran di PT Promax Premier Indonesia. MBKM Report, Universitas Multimedia Nusantara.

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