Kristina, Elsa and Selamet, Juhri and Brahma, Adhreza (2020) Creating a visual destination brand design for Kotagede’s cultural heritage. International Conference of Innovation in Media and Visual Design (IMDES) Proceedings, 1 (1). ISSN 2774-3535
Full text not available from this repository.Abstract
Kotagede is one of six cultural heritage areas in the Special Region of Yogyakarta, located 6 kms from the center of Yogyakarta city, and the centerpiece of Yogyakarta and Solo. In 2019, CNN International added Kotagede to a list of the 13 most beautiful towns in Asia. The uniqueness and historical and cultural heritage of areas in Kotagede’s make it a potential tourist destination. However, Kotagede does not have any visual identity that projects it as a unique tourist destination and historical witness of the Islamic Kingdom of Mataram. This study used Morgan, Pritchard and Pride’s methods to develop a destination brand and visual identity for Kotagede. By developing this visual identity design, the authors aim to push Kotagede’s image as a historical and cultural destination that may be popular among tourists such that it can have an impact on the tourism and economics sector of Kotagede.
| Item Type: | Article |
|---|---|
| Subjects: | 300 Social Sciences > 300 Social sciences, sociology and anthropology > 306 Culture and Institutions (Incl. Specific Aspects of Culture) 300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 740 Graphic arts (Incl. typographical designs; two-dimensional mixed-media, icon and mascot designs) 900 History and Geography > 910 Geography and Travel > 910 Geography and Travel, Tourism |
| Divisions: | Faculty of Art & Design > Visual Communication Design |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 04 Nov 2021 03:02 |
| Last Modified: | 04 Nov 2021 03:02 |
| URI: | https://kc.umn.ac.id/id/eprint/19041 |
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