Items where Subject is "300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)"

Subject Area (434)
- 300 Social Sciences (434)
  - 380 Commerce, communications and transportation (434)
    - 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing) (434)
      - 381.1 Retail Trade (20)

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Number of items at this level: 423.

A

Adelayne, Chelsea (2021) Peran Public Relations dalam Meningkatkan Brand Awareness pada Digital Advertising Agency Science, Art, & Communication (SAC) Indonesia. Internship thesis, Universitas Multimedia Nusantara.

Adinda Zahara, Lysda (2022) Pengaruh Content Marketing Akun Instagram @camille.beauty terhadap Purchase Intention Camille Beauty melalui Brand Image. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Agasta Ibrahim, Rifky (2019) Pengaruh Electronic Word of Mouth terhadap Keputusan Pembelian pada E-Commerce Lazada. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Agata, Eunike (2023) Perancangan Destination Branding Geopark Ciletuh-Palabuhanratu. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Agatha, Lulu (2019) Aktivitas Public Relations di Mall @ Alam Sutera. Internship thesis, Universitas Multimedia Nusantara.

Agnes, Agnes (2015) Perancangan promosi roti sehat mannabread. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Agnes, Silvia (2019) Analisis Pengaruh Country of Origin, Product Involvement, Product Knowledge terhadap Information Search Intention dan Purchase Intention : Telaah pada Produk DFSK Glory 580 di Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Agnihotri, Arpita and Bhattacharya, Saurabh (2014) Case Study: Hypercompetition in E-retail: Flipkart.com. Ivey Publishing.

Akaido, Hernando (2015) Perancangan media promosi merek fashion flobamore. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Al Qodari, Muhamad Ridho (2022) Pengaruh E-Wom terhadap Brand Image, Brand Attitude dan Consumer Behavior pada Keputusan Pembelian di E-Commerce Shopee. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Aldiawan, Muhammad (2013) Pengembangan Merek PT. Minova Infotech Solutions. Internship thesis, Universitas Multimedia Nusantara.

Alexander, Ellin (2018) Pengaruh Daya Tarik Konten Media Sosial Instagram Terhadap Brand Image. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Alexandra Audria, Michelle (2021) Perancangan Brand Identity Es Buntin Pasar Lama Tangerang. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Alfendo, Christian (2014) Analisis pengaruh perceived risk, perceived price, brand image, dan perceived quality terhadap purchase intention melalui perceived value suatu studi pada calon konsumen honda mobilio di jabotabek. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Alfina, Rea (2015) Pengaruh komunikasi word of mouth terhadap brand awareness koultoura coffee shop (survei pada khalayak di komplek perumahan taman ratu indah rt 001). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Alifianza, Rana (2018) perancangan branding kampung kreatif dago pojok. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Alika, Inez (2014) perancangan media promosi rumah makan “friendsteak”. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Alim, Vania Vasti (2018) Strategi Komunikasi Pb Djarum Dalam Membangun Citra Positif Melalui Program Csr Bakti Olahraga Djarum Foundation (Studi Kasus: Djarum Beasiswa Bulutangkis Oleh Djarum Foundation). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Almakki, Zamzami (2018) Analisa Penanda Cangkir Pada Brandmarks Coffeeshop di Jakarta. Ultimart: Jurnal Komunikasi Visual, 9 (1). ISSN 1979-0716

Alverina, Nathania Carissa (2018) analisis pengaruh trust terhadap perceived risk, perceived usefulness, perceived ease of use serta implikasinya terhadap intention to transact telaah pada paket perjalanan bulan madu weddingku.com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Amalia, Zahrina (2019) Strategi Digital Marketing dalam Mengawali Penjualan (Studi Kasus pada Brand Rollover Reaction sebagai Beauty Kosmetik Lokal). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Amanda, Fransisca (2013) Strategi public relations dalam proses re-branding hotel nikko jakarta menjadi pullman jakarta indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Amanda, Livia (2021) Perancangan Media Sosial sebagai Digital Marketing Snag & Shakes di Üreka Digital Agency. Internship thesis, Universitas Multimedia Nusantara.

Amelia, Christie (2019) Analisis Faktor-Faktor yang Mempengaruhi E-Satisfaction dan E-Trust serta Implikasinya terhadap E-Loyalty pada Website Berrybenka : Telaah pada Konsumen Berrybenka. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Amorita Tulus, Agatha (2020) Perancangan Feeds Media Sosial Sebagai Digital Marketing di Pricebook Digital Indonesia. Internship thesis, Universitas Multimedia Nusantara.

Anabel, Nathania (2019) Perbandingan Motif Pengunaan Vlog Suhay Salim dan Kepuasan Informasi Produk Kecantikan. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Ananda, Andreas (2020) Perancangan Desain 3D Model Dormitory UMN 2020 Di Tim Marketing UMN. Internship thesis, Universitas Multimedia Nusantara.

Ananda Putri, Melsha (2022) Pengaruh Pesan Iklan dalam Video Musik "Rapper Baru" di Youtube terhadap Brand Awareness Chicken Series Menu Traffic Bun. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Anastasia, Anastasia (2018) Analisa Pengaruh Consumer Trust, Perceived Confidence dan Information Search Intention serta implikasinya kepada Behavioral Intention : Telaah pada konsumen Ikea Alam Sutera dalam penerapan Multichannel. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Anastasia, Anastasia (2016) Strategi marketing communications dough darlings dalam menciptakan brands awareness. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Anastasia, Grace (2015) Perancangan media promosi “thephotographbaby”. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Andhani, Tirza Anisa (2021) Pengaruh Brand Trust Sociolla Terhadap Minat Beli Konsumen (Survey pada Pengguna Aplikasi Sociolla). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Andrayani, Dewi (2015) Analisis pengaruh brand experience terhadap brand satisfaction dan brand loyalty pada starbucks di gerai jakarta. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Andreas, Andreas (2016) Analisis pengaruh psychology motivation, trust, brand attitudes, terhadap positive e – word of mouth untuk cliponyu Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Andrew Siswanto, Elroy (2022) Peran Data Engineer pada PT Bank Central Asia Tbk dalam Pengembangan dan Implementasi Data Warehouse. MBKM thesis, Universitas Multimedia Nusantara.

Andrey, Andrey (2015) Perancangan identitas visual dapur cianjur. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Andrian, Caroline (2021) Perancangan Rebranding Taman Nasional Way Kambas. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Angel, Angel (2018) Pengaruh Kualitas Layanan Terhadap Niat Beli Konsumen Pada Alfamart Di Jakarta. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Angela, Angela (2018) “Strategi Integrated Marketing Communication Bsd Extreme Park” (Studi Kasus Pada Bsd Extreme Park). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Angelia, Angelia (2016) Analisis pengaruh product related factors & channel related factors terhadap information search intention serta implikasinya terhadap purchase intention: telaah pada generasi y calon konsumen agoda.com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Angelica, Angelica (2018) Perancangan Brand Identity Taman Wisata Alam Punti Kayu Palembang. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Angelica, Angelica (2018) perancangan brand identity taman wisata alam punti kayu palembang. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Anggara,, Andre (2018) analisis pengaruh physical surroundings terhadap price perception dan trust, serta implikasinya terhadap repurchase intention (telaah pada penonton di auditorium 4dx 3d cgv cinemas). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Anggraeni, Yunita (2019) Peran Implementasi STP (Segmentation, Targeting, Positioning) Terhadap Penentuan Strategi Promosi Campaign PT. Berrybenka Dalam Marketplace Lazada. Internship thesis, Universitas Multimedia Nusantara.

Anggraini, Aplentsia Dwi (2017) Perancangan media informasi produk kain batik sanggar sukma. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Angriani, Mety (2014) Keefektifan blog terhadap brand awareness dan penjualan pt global artha futures. Internship thesis, Universitas Multimedia Nusantara.

Anindita, Atiya (2014) Analisis pemanfaatan social media oleh divisi public relations pt. Dyandra Promosindo dalam promosi event indonesia international motorshow 2013. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Annabel, Kristina (2018) pengaruh return on asset (roa), debt to equity ratio (der), return on equity (roe), current ratio (cr), dan price earning ratio (per) terhadap return saham (studi pada perusahaan sektor industri dasar dan kimia yang terdaftar di bursa efek indonesia periode 2012-2016). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Antonius, Antonius (2021) Pengaruh Capital Structure, Good Corporate Governance, Free Cash Flow, dan Audit Quality terhadap Shareholder Value Creation (Studi pada Perusahaan Sektor Perdagangan, Jasa, dan Investasi yang Terdaftar di BEI Tahun 2016-2019). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Aprijadi, Priska Olivia (2018) Pengaruh Terpaan Iklan Online Pop Mie "Pedesnya Hidup Jaman Now" Terhadap Brand Judgement Pop Mie (Survey Khalayak pada Mahasiswa Aktif Fakultas Ilmu Komunikasi di Tangerang Selatan). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Aprilia, Nabella (2018) Peran Sosial Media dan Event dalam Menunjang Aktivitas Marketing Communication di Pt. Perkasa Lestari Permai (Periode 1 Agustus 2017 – 31 Oktober 2017). Internship thesis, Universitas Multimedia Nusantara.

Aprilio, Agauta (2020) Peranan Digital Marketing Terhadap Peningkatan Brand Awareness Produk PT. Frisidea Tech Indonesia. Internship thesis, Universitas Multimedia Nusantara.

Ardhitya, Michael Chris (2014) Analisis perdagangan futures contract pada pt platon niaga berjangka cabang malang. Internship thesis, Universitas Multimedia Nusantara.

Ariesandi, Felicia (2018) Pengaruh iklan dan electronic word of mouth (e-wom) terhadap purchase intention pada carousell pte. Ltd. Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Arifianto, Andreas (2011) Sistem Informasi Distribusi Barang Promosi PT Sakafarma Laboratories. Internship thesis, Universtias Multimedia Nusantara.

Arista, Dea (2016) Pengaruh psychographic characteristic terhadap novelty dan attitude toward pop up retail serta implikasinya terhadap repurchase intention dan intention to recommend (studi pada market & museum, surprise kitchen vol.3). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Armanda, Muhammad (2023) Pengembangan Front-end Website Landing Page Search Eengine Marketing pada PT. HashMicro Solusi Indonesia. MBKM thesis, Universitas Multimedia Nusantara.

Arviyandi, Arviyandi (2018) Strategi Media Relations Djaring.Id Dalam Membangun Brand Image. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Aryono, Teddy (2015) Pengembangan Laporan Keuangan Negara Pada Sistem Perbendaharaan Dan Anggaran Negara (Span) Berbasis Data Warehouse (Studi Kasus: Kementerian Keuangan Republik Indonesia). Internship thesis, Universtias Multimedia Nusantara.

Asmawarini, Restia Tities (2013) Strategi komunikasi surya institute dalam membangun brand image (studi deskriptif kualitatif atas event asia pacific conference of young scientists 2012). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Atmaja, Daniel (2017) analisi pengaruh perceived usefulness, perceived ease of use, attitude toward mobile payment , perceived credibility, dan perceived self efficacy terhadap behavior intention mobile payment pada konsumen go-pay. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Audrey, Vincentia and Alfian, Erwin (2020) Brand Rejuvenation Design of Kecap Banteng. International Conference of Innovation in Media and Visual Design (IMDES), 1 (1).

Aufa Andriani, Natasya (2022) Strategi Social Media Marketing dalam Membangun Brand Awareness (Studi Kasus pada Beauty Brand Lokal Avione di Instagram). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Austin Lee, Ronan (2023) Pengaruh Celebrity Endorsement Jeffry Jouw terhadap Brand Awareness NFT Karafuru. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Ayu Mawarni, Vanesha (2023) Strategi Social Media Marketing dalam Meningkatkan Brand Awareness Instagram Dekoruma Properti. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

B

Badan Standardisasi Nasional, (2017) SNI 8395:2017 Panduan studi kelayakan pembangunan Pembangkit Listrik Tenaga Surya (PLTS) fotovoltaik. In: UNSPECIFIED Badan Standardisasi Nasional Indonesia, Jakarta.

Benny Kurniawan, Antonius (2016) Peranan account executive pada tahap pra produksi dalam pembuatan video pemasaran pt gading megah jaya. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Bernadine Kumala, Eugene (2021) Perancangan Media Kolatreral Pada Brand Daimaru FIishing Indonesia di GiFU Studio. Internship thesis, Universitas Multimedia Nusantara.

Bernice, Tania (2022) Aktivitas Brand Marketing di PT Mapan Global Reksa (Gojek Financial Services Platform). Internship thesis, Universitas Multimedia Nusantara.

Bo, Maria Cherie (2022) Strategi Virtual Brand Activation untuk Memperkuat Positioning (Studi Kasus: Event Marketing oleh Divisi Event Harian Kompas). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Budiman, Andrew Setiawan (2016) Analisis pengaruh website quality dan website awareness terhadap trust dan perceived risk serta implikasinya terhadap purchase intention: telaah pada konsumen mataharimall.com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Budiman, Oktavianus Mario (2018) Pengaruh Customer Satisfaction Terhadap Customer Loyalty Fabelio.Com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

C

Caleb, Arnold (2018) Pengaruh Kepribadian Merek Tokopedia Terhadap Minat Beli Konsumen. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Calista, Almira Velda (2018) Pengaruh brand image museum seni modern dan kontemporer di nusantara (macan) Terhadap visit intention. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Callista, Nadia (2019) Pengaruh Congruency dan Duration dalam Cause Related Marketing Starbucks Indonesia terhadap Keputusan Pembelian Program #PinkVoice. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Candra, Tony Dede (2017) Aktivitas Riset dalam Brand Management di PT Monysaga Prima. Internship thesis, Universitas Multimedia Nusantara.

Casande, Suwito (2023) Virtualization of Garment Marketing During the Covid-19 Pandemic in Jakarta. Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020). pp. 13-23. ISSN 2352-5398

Cendana, David Aditya (2018) Peranan Desainer Grafis di PT Fujifilm Indonesia. Internship thesis, Universitas Multimedia Nusantara.

Chandra, Darryl Januarta (2018) Strategi Marketing Communication Brand X Dalam Mempertahankan Brand Image Produk S. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Chandra, Davin Andika (2013) Evaluasi personal selling terhadap efektivitas penjualan pada pt. froggy edutography. Internship thesis, Universitas Multimedia Nusantara.

Chandra, Jesslyn Amabel (2017) Pengaruh Product Placement Dan Atribut Produk Kopi ABC Susu Terhadap Minat Beli: Survei Pada Penonton Film Cek Toko Sebelah. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Chelsea Natalie Nelwan, Chelsea Natalie Nelwan (2022) Pemanfaatan Social Media Marketing dalam Meningkatkan Customer Engagement (Studi Kasus TikTok @estehindonesia). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Choirisa, Septi Fahmi and Armelia, Adestya Ayu (2018) Marketing Operational in Increasing the Level of Occupancy at Century Park Hotel Jakarta. Ultima Management : Jurnal Ilmu Manajemen, 10 (2). ISSN 2549-404X

Chrisdiningrum, Windi (2017) analisis pengaruh perceived website quality dan positive e-wom terhadap perceived benefit dan trust, serta implikasinya pada behavioral intention: telaah pada konsumen althea indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Christ Evelyn, Natasya (2021) Analisis Pengaruh Firm-Created Social Media Communication dan User-Generated Social Media Communication Terhadap Brand Equity dan Brand Attitude, serta Implikasinya terhadap Purchase Intention: Telaah pada Pizza Hut Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Christabella, Natasha (2020) Strategi Kampanye Social Marketing Dalam Membangun Brand Awareness (Studi Kasus Program #KamuJugaManusia). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Christanto, Ivana Veronica (2015) Perancangan visual kampanye sosial peningkatan kesadaran remaja puteri mengenai kanker serviks dan pencegahannya. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Christian, Billy (2013) Penerapan e-marketing dan personal selling pada aktivitas pemasaran di umn training center. Internship thesis, Universitas Multimedia Nusantara.

Christian, Jason and Hansun, Seng (2015) Implementation of multi-agent system using fuzzy logic towards shopping center simulation. 2014 International Conference on Intelligent Autonomous Agents, Networks and Systems.

Christian, Jason and Hansun, Seng (2016) Simulating Shopper Behavior using Fuzzy Logic in Shopping Center Simulation. Journal of ICT Research and Applications, 10 (3). ISSN 2337-5787

Christian Yordan, Kevin (2022) Strategi Digital Marketing Film Menggunakan Hak Kekayaan Intelektual Tahilalats. MBKM thesis, Universitas Multimedia Nusantara.

Christofel Aramakh, Kevin Laus (2021) Perancangan Sosial Media Desain Marketing di Summarecon Digital Center. Internship thesis, Universitas Multimedia Nusantara.

Chrysilla, Clara (2019) Rebranding Maison Weiner Cake Shop melalui Identitas Visual. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Chung, Ki Ho and Ko, Hyun Jeung and Ko, Chang Seong and Ferdinand, Friska Natalia (2020) Compromised network design model for the strategic alliance of service centers and consolidation terminals in express courier services. In: 40th International Conference on Computers & Indutrial Engineering, 25-28 July 2010, Awaji, Japan.

Clarissa, Vina (2021) Implementasi Social Media Marketing Instagram di Readerzen Writer Agency. Internship thesis, Universitas Multimedia Nusantara.

Claudia, Verizca (2018) Pengaruh Program “Elevenia Seller Zone” Dalam Meningkatkan Brand Awareness Elevenia (Survei Pada Umkm Di Mall Wtc Matahari Serpong). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Coandadiputra, Stephen (2017) Peran Direct Marketing dalam Program Marketing Lini Business-To-Business (B2B) Studi Kasus pada PT Angkasa Pura II (Persero). Internship thesis, Universitas Multimedia Nusantara.

D

Dalian, Prisilia (2018) Strategi Public Relations Dalam Membangun Brand Awareness (Studi Kasus: Bukalapak Dalam Membangun Brand Awareness Fitur Investasi Bukareksa). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Dara Arifin, Christania (2021) Perancangan Marketing Tools Arogya.ai di EGGHEAD Branding Consultant. Internship thesis, Universitas Multimedia Nusantara.

Darmawan, Andreas (2019) Rejuvenasi Wingko Babad Cap Kereta Api melalui Perancangan Brand Identity. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Darmawan, Eric (2016) Analisis pengaruh convenience, transaction process, system quality, dan content reliability terhadap customer satisfaction serta implikasinya terhadap customer complaint dan repurchase intenton (suatu studi pada konsumen mobile application lazada). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Darmawan, Revydia Rifani (2014) Perancangan media promosi toko aneka snack rumah cemilanku. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Darya, Darion (2021) Pembuatan Video Product Review Brand Lokal Berbasis Motion Graphics PT. Gambaranbrand. Internship thesis, Universitas Multimedia Nusantara.

Devi Anjani, Premita (2019) Pengaruh Brand Image dan Brand Trust Kafe Excelso Wilayah Jakarta terhadap Repurchase Intention. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Dewanti, Diennur Tridya (2014) Pengaruh penggunaan media intranet thenest terhadap pemenuhan kebutuhan informasi karyawan pada kantor pusat pt nestlé indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Dewatara, Gerry Wahyu and Agustin, Sari Monik (2019) Pemasaran Musik pada Era Digital Digitalisasi Industri Musik dalam Industri 4.0 di Indonesia. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 18 (1). ISSN 2598-7402

Dhita, Lita Arny Septiana (2017) Strategi Komunikasi Politik Ridwan Kamil Dalam Pembentukan Citra Politik Melalui Media Sosial (Twitter). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Diah Rabyanti, Syarianna (2020) Peran Content Creator dalam Menciptakan Konten Digital Marketing untuk PT ACA Pacific. Internship thesis, Universitas Multimedia Nusantara.

Diatertia, Indisha (2022) Aktivitas Marketing Communication PT Prima Minechem Indonesia. Internship thesis, Universitas Multimedia Nusantara.

Dinata, Jovita (2018) Strategi Public Relations Dalam Membentuk Brand Image Baru Panorama Jtb Tours Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Dinda Sekar Adhitya, Marcelline (2019) Perancangan Online Marketing di PT. Shopee International Indonesia. Internship thesis, Universitas Multimedia Nusantara.

Dita Sari Sumardi, Angela (2020) Perancangan Digital Marketing di PT. Sribu Digital Créatif. Internship thesis, Universitas Multimedia Nusantara.

Dwidienawati, Diena and Tjahjana, David and Abdinagoro, Sri Bramantoro and Gandasari, Dyah and Munawaroh, . (2020) Customer review or influencer endorsement: which one influences purchase intention more? Heliyon, 6 (11).

E

Edward, Edward (2023) Analisis Pengaruh Personal Intrinsic Religiosity dan Halal Product Knowledge dengan mediasi Halal Product Awareness terhadap Halal Product Intention pada Brand Rootbeer di Kalangan Generasi Z Muslim Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Effendi, Anastasia Marta (2018) Peran Desain Grafis dalam Visualisasi Brand Identity pada Riposte Business & Design. Internship thesis, Universitas Multimedia Nusantara.

Eka, Cynthia (2015) Analisa strategi komunikasi dalam rebranding 8 unit hotel aerowisata (periode januari - desember 2014). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Elisabeth, Elisabeth (2018) perbandingan sentimen analisis terhadap brand indomie menggunakan naïve bayes & long short term memory (lstm). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Elizabeth, Sylvia (2016) Efektivitas iklan kampanye pemasaran sosial anlene terhadap perubahan sikap dan perilaku khalayak tertentu di jakarta pusat. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Endrika, Renald Paddila (2022) Pengaruh Informative Advertisement dan Humor Advertisement terhadap Viral Intention dan Attitude Toward Advertising serta Implikasinya terhadap Brand Awareness dan Purchase Intention: Telaah pada Iklan Hair Mask Pantene. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Eriska, Eriska (2019) Peran Brand Activation Officer Pada Gramedia Digital Nusantara. Internship thesis, Universitas Multimedia Nusantara.

Ervina, Ervina (2015) Strategi marketing communication soll marina hotel serpong dalam meningkatkan okupansi pada tahun 2014. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Erwin, Erwin (2014) Penerapan personal selling dan customer relationship management pada aktivitas pemasaran di mcm media networks. Internship thesis, Universitas Multimedia Nusantara.

Eugenia, Amabel (2022) Analisis Pengaruh Brand Awareness, Brand Association, Perceived Quality, dan Brand Loyalty terhadap Purchase Intention Q-San Just Spray. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Eugenia, Amabel (2022) Peran Konten Media Sosial dalam Meningkatkan Brand Awareness PT. XC Cleanindo. Internship thesis, Universitas Multimedia Nusantara.

Eunike Febe, Fanny (2019) Pengaruh Internal Brand terhadap Employees' Brand Identification, Employees' Brand Commitment, dan Employees' Brand Loyalty di The Sutan Hotel & Residence Jakarta. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Evan, Dionisius (2015) Peran account service department dalam proses kerja integrated communication agency dentsu strat. Internship thesis, Universitas Multimedia Nusantara.

F

Fachreza, Arya (2021) Peran Junior Content Creator dalam Konten Marketing PT Bermain Indonesia Gemilang. MBKM thesis, Universitas Multimedia Nusantara.

Fadhil Nugraha, Ahmad (2021) Peran Social Media untuk Meningkatkan Brand Awareness pada Imperial Klub Golf. Internship thesis, Universitas Multimedia Nusantara.

Fadlih,, Muhammad Rizkie (2018) analisis pengaruh perceived website reputation, relative advantage, perceived website image, dan trust terhadap attitude toward online shopping serta implikasinya pada purchase intention: telaah pada pengunjung website bro.do. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Fajriati, Anggraeni (2016) Analisis pengaruh perceived usefulness, perceived ease of use, perceived compatibility, e-wom (reviews) terhadap intention to use mobile application snapcart melalui attitude to use mobile application snapcart (studi pada mobile application snapcart). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Fathoni, Fajar (2019) Perancangan Brand Communication Minuman Sari Buah Subang "Mangobang". Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Fatia, Bunga (2014) Perancangan Media Promosi Event Street Dealin. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Felisitas, Beethovania (2017) Pengaruh Daya Tarik Iklan Royco Versi #Loveatfirsttaste Terhadap Brand Image Royco. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Fenny, Fenny (2017) Aktivitas Account Executive di Brand and Marketing Consultant Sociabuzz. Internship thesis, Universitas Multimedia Nusantara.

Fenny, Fenny (2018) Pengaruh Point-Of-Purchase Terhadap Niat Beli (Purchase Intention) Konsumen Ritel (Survei Terhadap Cluster Mahasiswa Di Dki Jakarta). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Ferdihamsyah, Daffa Nanda (2022) Strategi Sosial Media Marketing Toko Kopi Tuku dalam Membangun Brand Awareness di Masa Pemberlakuan PPKM Darurat (Studi Kasus pada Instagram Toko Kopi Tuku). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Fillycia, Fillycia (2016) Aktivitas media relations dalam pt. msw global menjelang persiapan world education expo indonesia 2015. Internship thesis, Universitas Multimedia Nusantara.

Fitaya, Syifa (2013) perancangan desain kemasan ready stock untuk toko kue pelangi cake. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Fitri, Siti Aidah (2018) Strategi City Branding Dalam Kegiatan Promosi Dinas Pariwisata Provinsi Banten (Studi Kasus Pantai Tanjung Lesung Sebagai The Next Top Ten Bali). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Fransiska, Silvi Molna (2021) Aktivitas Penyelenggaraan Event ACE Commerce Community Indonesia dalam Meningkatkan Brand Awareness. Internship thesis, Universitas Multimedia Nusantara.

Fransiska, Silvi Molna (2022) Analisis Pengaruh Customer Engagement terhadap Customer Satisfaction serta Implikasinya terhadap Behavior-Based CRM Performance:Telaah pada ACE Commerce Communit. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Franssiska, Anjela (2019) Peranan Edukasi Product Knowledge Kepada Dealer Terhadap Keputusan Pembelian Dealer Produk Daikin Airconditioning Indonesia. Internship thesis, Universitas Multimedia Nusantara.

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Gabrielle, Netanya (2019) Aktivitas Corporate Communications L’oréal Indonesia. Internship thesis, Universitas Multimedia Nusantara.

Gautama, Un Ga (2013) Pengaruh program reward terhadap total booking supplier pt bfi finance indonesia tbk. Internship thesis, Universitas Multimedia Nusantara.

Giovani, Marcella (2018) Peranan Desainer Grafis pada Departemen Commercial di PT. Netciti Persada. Internship thesis, Universitas Multimedia Nusantara.

Giovanni, Calvin Geraldo (2018) Perancangan Ulang Identitas Visual Museum Hakka Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Giovano, Alwin (2021) Penerapan Content Marketing PT. Media Mahakarya (Sense Indonesia) pada Brand Awareness FasTapon dan Hobimain. Internship thesis, Universitas Multimedia Nusantara.

Goustono, Levana Amanda (2021) Pengaruh Penggunaan Influencer Sabrina Chairunnisa Terhadap Brand Resonance Somethinc. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Gouwardi, Giovanny (2016) Program promosi “pt. alam sutera realty tbk”. Internship thesis, Universitas Multimedia Nusantara.

Gozali, Ivana Phebe (2017) Perancangan Ulang Brand Identity Susu Nasional. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Gunawan, Abraham Ronalski (2017) Analisis pengaruh core brand attitude dan consumer perceptional fit terhadap extended brand attitude dan implementasinya pada purchase intention toward extended product : telaah pada calon konsumen black punch. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Gunawan, OH Juliana (2017) Pengaruh place branding terhadap place image edukatif lawang sewu setelah direnovasi (survei pada penduduk kota semarang). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Gunawan, Stevanus (2013) Peran Personal Selling terhadap Pemasaran di CV Pancasona. Internship thesis, Universitas Multimedia Nusantara.

Gustianawati Sutarya, Dini (2023) Analisis Pengaruh Perceived Usefulness,Perceived Ease of Use, Perceived Risk, Trust, Convenience terhadap Intentionto Use: Telaah pada pengguna Neo Bank. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Gustianawati Sutarya, Dini (2022) Peran Admin Marketing Internship di PT Adira Dinamika Multi FinanceTbk Cabang Alam Sutera. MBKM thesis, Universitas Multimedia Nusantara.

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Hadianti, Caroline Anjani (2016) Pengaruh attitude toward the actor dan attitude toward the character terhadap attitude toward the movie dan attitude toward the product placement serta implikasinya terhadap attitude toward the brand dan purchse intention (suatu studi pada film filosofi kopi). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Halim, Cynthia (2017) Aktivitas Marketing Communications di Hotel Mercure Convention Center, Ancol – Jakarta. Internship thesis, Universitas Multimedia Nusantara.

Hartanto, Florencia Agustina (2015) Penerapan sales promotion terhadap peningkatan penjualan pada pasar swalayan ada. Internship thesis, Universitas Multimedia Nusantara.

Hartini, Heny (2014) proses penerapan sistem bauran pemasaran 4p oleh produser dalam film pendek fiksasi. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Hartono, Florencia Agustina (2017) Analisis pengaruh persepsi konsumen tentang security, perceived risk, positive word of mouth, informativeness implikasinya pada brand trust dan brand commitment telaah pada jasa AirBnB. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Hendriani, Felicia (2022) Peran Marketing Communication dalam Pengembangan Merek: Studi Kasus Batam Marriott Hotel Harbour Bay. Internship thesis, Universitas Multimedia Nusantara.

Henrikus, Gabriella Amanda (2021) Aktivitas Brand Management di Adira Finance. Internship thesis, Universitas Multimedia Nusantara.

Henrikus, Gabriella Amanda (2021) Pengaruh Brand Awareness dan Viral Marketing di Social Media Instagram Gildak Terhadap Minat Beli. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Hermawan, Rhesa Nathasan (2013) Pelaksanaan Personal Selling di PT Kreasi Auto Kencana (Dealer Resmi Ford Tangerang). Internship thesis, Universitas Multimedia Nusantara.

Heryan Soltra, Raditya Melvin (2019) Pembuatan Modul Marketing Pada PT. Aldebaran Rekayasa Cipta. Internship thesis, Universitas Multimedia Nusantara.

Hidayat, Agustyan (2015) Rancang Bangun Modul Shipping Document Pada Sistem Itrading PT. Flowsys. Internship thesis, Universtias Multimedia Nusantara.

Hito, Rachel Lia Ade Putri (2018) Strategi Customer Relationship Management (Crm) Go-Jek Dalam Mempertahankan Loyalitas Pelanggan Melalui Program Go-Points. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Hosea, Yonathan (2017) Analisis pengaruh perceived usefulness, perceived ease of use, perceived credibility, dan the amount of information terhadap attitude toward mobile credit application serta implikasinya pada usage intention: telaah pada calon pengguna aplikasi kredivo. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Ibrahim, Rifky Agasta and Wella, Wella (2020) e-WOM: Buy or No Buy? Object: E-Commerce Lazada. Ultima InfoSys : Jurnal Ilmu Sistem Informasi, 11 (1). ISSN 2549-4015

Intan Handini, Anastasya (2022) Membangun Brand Awareness PT. BFI Finanace Indonesia Tbk, dengan Media Digital Marketing. MBKM thesis, Universitas Multimedia Nusantara.

Irawan, Clairine and Susanto, Budi and Juliadi, Rismi (2021) Implementation of Digital Marketing at Printing Company to Increase Customer Acquisition and Customer Retention (Case Study: Citra Kreasindo Mandiri Company). ADI International Conference Series, 3 (1). pp. 619-639. ISSN 2747-2981

Iryanti, Sabrina (2018) analisis pengaruh perceived expertise, perceived trustworthiness, perceived usefulness, dan perceived ease of use, terhadap attitude towards usage serta implikasinya terhadap usage intention telaah pada nusantara trip tour and travel agent online. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Ismaya, Elsafira (2018) pengaruh serendipitous information, scarcity, discounted price, dan perceived enjoyment terhadap urge to buy impulsively dan impulsive buy behavior pada flash sale shopee (telaah pada flash sale shopee di indonesia). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Iswari, Ni Made Satvika and Wella, Wella and Rusli, Andre (2019) Product Recommendation for e-Commerce System based on Ontology. 2019 1st International Conference on Cybernetics and Intelligent System (ICORIS).

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Jane, Eileen (2018) analisis pengaruh dari price value, performance expectancy, effort expectancy, social influence, facilitating conditions dan perceived technology security terhadap behavioral intention to adopt dan implikasinya terhadap intention to recommend pada pengguna ovo indonesia. Bachelor Thesis thesis, UNSPECIFIED.

Jesse, Almira Varian (2014) Peran media relations di summarecon mal serpong dalam program fantasix. Internship thesis, Universitas Multimedia Nusantara.

Jhonathan, Jhonathan (2018) Strategi Marketing Communication PT. ABC President Indonesia dalam Melakukan Brand Extension (Studi Kasus Nu Oceana). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Jingga, Jefriandy (2021) Analisis Pengaruh Price Benefit, Service Benefit, Trust in Service, Perceived Risk, App Interaction, dan Staff Interaction Terhadap Usage Intention: Telaah pada Calon Pengguna Layanan Tiket.Com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Jingga, Jefriandy (2021) Peran Telemarketing Pada Strategi Pemasaran Dalam Meningkatkan Sales Dan Brand Awareness Dari Digital Marketing Program: PT Doxadigital Indonesia. Internship thesis, Universitas Multimedia Nusantara.

John, Richard and Hansun, Seng (2017) Rancang bangun aplikasi prediksi penjualan menggunakan algoritma double exponential smoothing berbasis web (studi kasus: PT. Sanpak Unggul). Jurnal Informatika, 14 (1).

Jonathan, Michael (2019) Perancangan Ulang Brand Identity Klinik Sehat Bahagia Jababeka. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Junior, Anastasius Melvin (2018) Perancangan Brand Identity Riors. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Junior, Anastasius Melvin (2018) perancangan brand identity riors. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Justianus, Dimas (2018) Perbedaan Perceived Quality Suatu Merek Berdasarkan Komentar User Generated Content Halaman Facebook. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Kalvin, Kalvin (2015) Perancangan ulang identitas visual “toko yan” untuk mendukung brand refreshment. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kamira, Oktavian (2020) Pengaruh Penerapan Outbound Marketing dalam Mendapatkan Potential Leads dan Meningkatkan Brand Awareness PT. Aksi Visitama (TADA). Internship thesis, Universitas Multimedia Nusantara.

Karunacantika Heriyanto, Shania (2023) Pengaruh Utilitarian Benefits, Hedonic Benefits, Augmentation Quality, Attitude toward the AR-App dan Inspiration terhadap Changes in Brand Attitude IKEA melalui Aplikasi AR IKEA Place. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kelsey, Jovinka (2022) Implementasi Integrated Marketing Communication dalam Membangun Branding PT. Klik Teknologi Indonesia (Klikdaily). MBKM thesis, Universitas Multimedia Nusantara.

Kelsey, Jovinka (2023) Pengaruh Subjective Norms dan EWOM (Electronic Word of Mouth) terhadap Perceived Brand Credibility serta Implikasinya pada Brand Equity Program Pertukaran Pelajar IISMA (Indonesian International Student Mobility Awards). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kelvin, Kelvin (2019) Peran Event Dan Sponsorship Dalam Meningkatkan Brand Awareness Telaah Pada Divisi Emerging Business Sinarmas Land. Internship thesis, Universitas Multimedia Nusantara.

Kendar, Jane (2018) Pengaruh Kualitas Pelayanan Terhadap Citra Merek Tokopedia (Survei Terhadap Mahasiswa Pada Cluster Universitas Di Dki Jakarta). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kennardy, Gracia (2016) Komunikasi krisis PT kalbe farma dalam menangani kasus kesalahan pelabelan obat buvanest spinal. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kenny, Kenny (2017) Analisis pengaruh brand image, category fit dan image fit starbucks café terhadap attitude toward brand extension, serta implikasinya terhadap brand image starbucks teavana. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kevin Alfian, Ronald (2018) Pengaruh Brand Personality Go-Jek terhadap Loyalitas Pelanggan (Survei kepada Karyawan Berdomisili di Tangerang Selatan). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Khaidir, Nanda (2021) Pengaruh Brand Image dan Customer Satisfaction Terhadap Minat Membeli Kembali Brand X. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Khanna, Tarun and Chan, Billy (2020) Case Study: Gogoro From Electric Scooter to Energy Platform. Harvard Business School.

Kiantoro, Kelsey (2017) Perancangan Ulang Identitas Visual Es Lilin & Es Krim Njonja Besar. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Koestiawan, Clayton (2015) Perancangan identitas visual label kemasan yogurt restoran sam's. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Krishna, Narissa Nadine (2017) peran brand heritage dalam membangun corporate image (studi kasus program anugerah jurnalistik aqua). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Krisna, Mohammad Bari (2018) Strategi Personal Branding Anji Manji Di Media Sosial Youtube. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kristanto, Tan (2013) Perancangan Media Promosi PT. Rect Media Komputindo. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kristianti, Evelyn (2015) Efektivitas marketing communication terhadap brand awareness android kitkat di kalangan komunitas andorid indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kristina, Elsa and Selamet, Juhri and Brahma, Adhreza (2020) Creating a visual destination brand design for Kotagede’s cultural heritage. International Conference of Innovation in Media and Visual Design (IMDES) Proceedings, 1 (1). ISSN 2774-3535

Ksatrian Winata, Verrelino (2022) Perancangan Rebranding Stadion Pakansari Bogor. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kurnia, Steven and Susanto, Y. Budi and Juliadi, Rismi (2022) The Influence of Social Media Marketing Activity and Social Media Influencers on Instagram on Purchase Intention at Fashion Brand X in Indonesia. In: Proceedings of the 4th International Conference of Economics, Business, and Entrepreneurship, ICEBE 2021, 7 October 2021, Lampung, Indonesia.

Kurniadi, Alfin Ortavian (2015) Implementasi integrated marketing communication dalam membangun brand positioning kompas tv. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kurniawan, Yuliana (2016) Faktor-faktor yang mempengaruhi kinerja sistem informasi akuntansi pada hotel dan restoran di kota Tangerang. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kurniawan Djakaria, Hans (2022) Analisa Pengaruh Brand Image, Perceived Price, Trust dan Value terhadap Purchase Intention Kia Sonet. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kurniawan Nugroho, Davine (2019) Pengaruh Atmospheric Stimulus dan Emotional Organisms terhadap Viewer Response di Tokopedia.com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kusuma, Deddy Agustian (2015) Presentasi diri chandra liow dalam mengelola kesan di instagram. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kusuma, Fifi (2015) Pengaruh social media terhadap brand image berrybenka di kalangan wanita dewasa wilayah jabodetabek (studi kasus pada social media instagram berrybenka). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Kusumawijaya, Hendra (2017) analisis pengaruh compatibility , perceived ease of use , convenience , dan content richness terhadap perceived usefulness serta implikasinya kepada intention to subscribe e-book reader : telaah pada calon pelanggan scoop premium. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Lab, Broadcasting (2020) Kuliah Tamu MMT UMN Batch 3 - Value Creation and Innovation Management (2). [Video]

Lab Broadcasting, (2018) Seminar Retail Journey UMN - Meshvara Kanjaya. [Video]

Lab Broadcasting, (2018) Seminar Retail Journey UMN 2018. [Video]

Lambert, Darien (2019) Analisa Faktor - Faktor yang Mempengaruhi User Stickiness terhadap Penggunaan Spotify. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Larasati, Agatha Zenia (2013) Pengaruh Similarity, Parent Brand Reputation, Perceived Risk, dan Consumer Innovation terhadap Attitude Toward Product of Brand Extension Adidas Deodorant. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Larasati, Agatha Zenia (2012) Peranan Telemarketing dalam Meningkatkan Kepercayaan Konsumen Terhadap Merek PT Global Artha Futures. Internship thesis, Universitas Multimedia Nusantara.

Larasati, Ayu Asti (2018) peran divisi corporate communications total e&p indonesie dalam membangun budaya safety culture (analisis kualitatif peran divisi corporate communications total e&p indonesie dalam membentuk iklim komunikasi yang mendukung safety culture). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Leonardo, Andre (2016) Analisis pengaruh perceived benefit, free mentality, dan perceived sacrifice terhadap willingness to pay melalui attitude toward paying (studi pada pengguna joox vip). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Lestari, Sheila and Susanto, Y. Budi and Jimmy, So Yohanes (2020) Analysis of The Effect of Social Media Advertising and Website or Mobile Apps on Flash Sale Performance: Empirical Study in E-Commerce Indonesia. In: Proceedings of the First International Conference of Economics, Business & Entrepreneurship, ICEBE 2020, 1 October 2020, Tangerang.

Lestari, Stefi (2016) Perancangan Prinsip Animasi Pada Motion Graphic Sebagai Media Promosi Sejarah Kota Jakarta Untuk Media Display. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Liana, Ayu Nofi (2015) Analisis strategi marketing communication jakarta eye center dalam membangun image rumah sakit mata berstandar internasional. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Liauganis, Marcella (2015) Pengaruh citra produk honda jazz terhadap loyalitas konsumen (survey terhadap pengguna honda jazz di service centre honda permata serpong periode bulan juli 2015). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Liman, Alexandra Michelle Mirabel (2015) Analisis social customer relationship management mal Ciputra Jakarta dalam menjaga hubungan baik dengan pelanggan. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Limorrow, Chintamy Paskah (2014) Hubungan antara persepsi brand image dengan keputusan pembelian ulang oleh subscribers majalah kawanku. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Lindayani, Lindayani (2017) analisis pengaruh e-commerce image terhadap private label brand image, perceived quality, financial risk, product risk serta implikasinya pada purchase intention telaah pada calon konsumen produk alas kaki private label zalora indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Lionardo, Ardrick (2017) Pembuatan Content Digital Marketing dalam Upaya Meningkatkan Brand Awareness pada Website dan Youtube PT Kawan Lama Sejahtera (Kawan Lama Retail). Internship thesis, Universitas Multimedia Nusantara.

Liviana, Klarissa (2017) Perancangan Ulang Visual Label Tuna Ayam Brand. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Lod, Sulivyo and Tessa, Handra (2020) THE EFFECT OF TRUST-WORTHINESS, EXPERTNESS, SIMILARITY, AND ATTRACTIVENESS ON BRAND ATTITUDE AND ATTITUDE TOWARDS ADVERTISEMENTS AS MEDIATION VARIABLES IN BRAND X. RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences, 10. pp. 52-59. ISSN 2226-1184

Lokajaya, Steve (2014) Perancangan logo fresh bakery & cakes. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Louisita, Louisita (2018) Aktivitas Marketing Communications di PT. Perkasa Lestari Permai (Aeropolis – Intiland Group) (Periode 1 Agustus 2017 – 31 Oktober 2017). Internship thesis, Universitas Multimedia Nusantara.

Lubis, Razannah (2015) Pengaruh komunikasi word of mouth terhadap brand image hotel aston rasuna dalam forum weddingku.com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Luhur, Yedija (2013) Perancangan brand identitas visual kawasan wisata lawang sewu di kota semarang. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Mamengko, Monica Angelhart (2016) Perancangan Visual Promosi Wisata Kota Tomohon. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Manangkalangi, Axel Oswith (2014) Perancangan Ulang Logo dan Identitas Visual Hotel Kartika Chandra. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Marcella, Jesslyn (2013) Program crm tangcity mall dalam mempertahankan loyalitas pelanggan melalui program smart shopper card. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Marcheilla, Marcheilla (2014) Strategi marketing public relations pt.gapura angkasa dalam menghadapi kebijakan asean open sky 2015. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Marcus, Ryan (2022) Peran Digital Marketing pada PT. Mega Panen Abadi (Panama Indonesia). Internship thesis, Universitas Multimedia Nusantara.

Mark, Ken (2017) Case Study: Entrepreneurs at twitter: building a brand, a social tool or a tech powerhouse. UNSPECIFIED.

Martinez, Martinez (2013) Perancangan kampanye sosial jakarta free plastic. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Maslie, Jessyca Putri (2019) Aktivitas Media Relations dalam Menunjang Ekspansi Perusahaan Retail (Kawan Lama Retail). Internship thesis, Universitas Multimedia Nusantara.

Massardi, Gening Sekar Rianda (2018) Pengaruh Tingkat Daya Tarik Konten Instagram Terhadap Pembentukan Citra Merek Rollover Reaction. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Mathilda, Arancxa Irene (2015) Perancangan ulang logo restoran pizza bakar lacroazia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Matthew, Matthew (2021) Analisa Penerapan Software Warehouse Management System (Oracle) dalam Proses Inbound Logistic pada Divisi Warehouse di PT Enseval Putera Megatrading Tbk Cabang Tangerang. Internship thesis, Universitas Multimedia Nusantara.

Maulana Sofyan, Arya (2022) Strategi Integrated Marketing Communication Aegis dalam Membangun Brand Awareness. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Mazaya, Rina Amalia (2021) Analisis Pengaruh Brand Image, Product Knowledge, Product Quality, dan Price Promotion terhadap Consumer Purchase Intention (Telaah pada Konsumen Pengguna Produk Kecantikan Sariayu di Jabodetabek). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Medyasepti, Frindhinia (2020) An Approach to Sensory Branding on Guest Journey Mapping in A Blended Residential Environment of Co-working Space and Co-living. International Conference of Innovation in Media and Visual Design (IMDES 2020).

Medytine, Fransisca (2018) Pengaruh Advertising Terhadap Brand Image Ojek Online (Survei Terhadap Mahasiswa Pada Cluster Universitas Di Jakarta). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Michelle, Maria (2016) Bentuk kehadiran dan penyampaian informasi melalui media sosial instagram (Studi kasus pada akun instagram @eatintangerang). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Minerva, Mia (2018) Pengaruh Brand Ambassador Terhadap Minat Beli (Survei Kepada Masyarakat Tangerang Dengan Agnes Monica Sebagai Brand Ambassador Terhadap Smartphone Vivo). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Mongtantio, Yohanes (2015) Perancangan logo alamanda catering. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Muhtadi, Muhammad Adlan (2021) Analisa Pengaruh Functional Value, Social Value, Economic Value, Emotional Value, dan Trust terhadap Purchase Intention to Healthy Fast Food : Telaah pada Restoran Cepat Saji FastFit. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Mulia, Shella (2017) Perancangan Brand Rejuvenation Ragusa Es Italia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Murwani, Endah (2011) DISTINGSI SEBAGAI STRATEGI KEKUASAAN SIMBOLIK (STUDI TENTANG RELASI PRODUKSI DAN KONSUMSI BRAND LIFESTYLE). WACANA: Jurnal Ilmiah Ilmu Komunikasi, 10 (2). ISSN 2598-7402

Mutiara, Eklesia (2018) Strategi visual storytelling dalam membangun corporate branding bukalapak: studi deskriptif analitis terhadap video “bu linda”. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Nadaputri, Gracia Angelica (2022) Implementation of RPA and Infrastructure Configuration in a Tech Consultancy Firm. Internship thesis, Universitas Multimedia Nusantara.

Nangoy, Jennifer Gabrielle and Shabrina, Nabila Husna (2021) Analysis of Chatbot-Based Image Classification on Social Commerce LINE@ Platform. In: 7th NAFOSTED Conference on Information and Computer Science, 26-27 Nov. 2020, Ho Chi Minh City, Vietnam.

Nastiti, Angela Winda Andini (2013) Propaganda dalam video klip ‘jokowi dan basuki’ karya cameo project: analisa semiotika charles sanders peirce. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Natanael, Natanael (2017) Alur Kerja Implementasi Event dan Branding Torabika Susu. Internship thesis, Universitas Multimedia Nusantara.

Natashia, Maria (2015) Personal branding melalui media sosial instagram (studi kasus pevita pearce sebagai fashionpreneur). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Natasya Chrysilla Purnomo, The (2021) Penerapan Strategi Social Media Marketing dalam Meningkatkan Ketertarikan Konsumen terhadap Brand. Internship thesis, Universitas Multimedia Nusantara.

Nathania, Angela (2013) Marketing communication PT.Sure Indonesia. Internship thesis, Universitas Multimedia Nusantara.

Nathania, Nathania (2017) Strategi Membangun Brand Engagement Melalui Media Sosial: Studi Kasus Akun Media Sosial Airasia Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Nathaniel, Lovin (2017) Perancangan Identitas Visual Restoran Apollo Nasi Hainam. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Niron, Markus Fulgensio Nega (2019) Perancangan Konten Visual Kimia Farma di Anymind Group. Internship thesis, Universitas Multimedia Nusantara.

Noverly, Christoforus Dave (2017) analisis pengaruh perceived usefulness dan perceived ease of use terhadap attitude towards playstation vr beserta perceived price dan product review dengan implikasinya terhadap purchase intention telaah pada aksesoris game playstation vr. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Novianti, Devi (2013) Aplikasi interaktif 3d untuk promosi perumahan. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Nurisya, Diandra (2014) Analisis isi fanpage datsun indonesia dalam membentuk brand identity (periode oktober 2013). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Oey, Brandon (2019) Perancangan Rebranding PT. Garuda Dewata Elok. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Olivia, Olivia (2017) Rebranding susi vip melalui perancangan ulang brand identity. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Ongky, Ongky (2018) Analisis pengaruh personal innovativeness trait terhadap perceived usefulness dan perceived ease of use serta implikasinya pada intention to use mobile commerce pada Aplikasi Goers. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Ontowiryo, Guru Haryo (2013) Peran Corporate Communication KompasTV Dalam Membangun Citra Sebagai Televisi Inspirasi Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Paramitha, Methasari (2017) pengaruh kualitas sistem informasi, kualitas informasi, partisipasi pengguna, kemampuan personal, pelatihan dan pendidikan terhadap kepuasan pengguna sistem informasi akuntansi (studi pada perusahaan manufaktur di wilayah tangerang). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Petrina, Petrina (2016) Online personal branding Enda Nasution sebagai bapak blooger Indonesia (studi kasus stategi melalui media sosial milik Enda Nasution). Bachelor Thesis thesis, Universitas multimedia Nusantara.

Prabhawa, Prabhawa (2014) Perancangan visualisasi corporate identity pt. sistelindo mitralintas. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Prabu, Gabriella Giovanni (2018) Pengaruh Penggunaan Brand Endorser Terhadap Brand Awareness Dan Purchase Intention: Survei Pada Followers Cotton Ink Di Instagram. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Pradhana, Fadillah Satrio (2018) Aktivitas Marketing Communication di PT Alam Sutera Realty, Tbk. Internship thesis, Universitas Multimedia Nusantara.

Pramudhita Putra, Leonardus Aditya (2014) Perancangan ulang logo brand raff house. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Pratama, Aditya (2014) Perancangan Media Promosi Voyej Premium Leather Goods. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

Pratama, Aryandha Nico (2016) Perancangan sign system alun-alun ahmad yani kota tangerang. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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