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Perancangan Brand Identity RPP (Ropang Plus Plus) Indonesia

Angelista, Shena (2019) Perancangan Brand Identity RPP (Ropang Plus Plus) Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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LAMPIRAN.pdf
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Abstract

RPP (Ropang Plus Plus) Indonesia merupakan sebuah restaurant yang berlokasi di Muara Karang, Jakarta Utara. Melihat peluang bisnis yang baik, penulis memilih RPP Indonesia yang terpecah pada tahun 2017 sehingga terjadi pergantian pemilik dan tidak memiliki identitas visual yang ideal untuk dibuat ulang identitas visual berupa logo, Graphic Standard Manual, dan media sekunder sebagai media pendukung. Metode perancangan yang digunakan adalah metode dari Wheeler, yaitu conducting research, clarifying strategy, designing identity, creating touchpoints, dan managing assets.

Item Type: Thesis (Bachelor Thesis)
Uncontrolled Keywords: brand identity, desain, restaurant
Subjects: N Fine Arts > N Visual arts
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
SWORD Depositor: mr admin umn
Depositing User: mr admin umn
Date Deposited: 04 Dec 2019 02:45
Last Modified: 09 Jan 2020 04:37
URI: http://kc.umn.ac.id/id/eprint/11083

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