Perancangan Brand Identity RPP (Ropang Plus Plus) Indonesia

Angelista, Shena (2019) Perancangan Brand Identity RPP (Ropang Plus Plus) Indonesia. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

RPP (Ropang Plus Plus) Indonesia merupakan sebuah restaurant yang berlokasi di Muara Karang, Jakarta Utara. Melihat peluang bisnis yang baik, penulis memilih RPP Indonesia yang terpecah pada tahun 2017 sehingga terjadi pergantian pemilik dan tidak memiliki identitas visual yang ideal untuk dibuat ulang identitas visual berupa logo, Graphic Standard Manual, dan media sekunder sebagai media pendukung. Metode perancangan yang digunakan adalah metode dari Wheeler, yaitu conducting research, clarifying strategy, designing identity, creating touchpoints, dan managing assets.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	brand identity, desain, restaurant
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2019 02:45
Last Modified:	28 Aug 2023 00:33
URI:	https://kc.umn.ac.id/id/eprint/11083

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