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PENGUKURAN AFEK (MOOD) SECARA KUANTITATIF SEBAGAI MOTIVASI INDIVIDU DALAM MENGKONSUMSI MEDIA HIBURAN INTERAKTIF

Noer, Mochammad Kresna (2016) PENGUKURAN AFEK (MOOD) SECARA KUANTITATIF SEBAGAI MOTIVASI INDIVIDU DALAM MENGKONSUMSI MEDIA HIBURAN INTERAKTIF. In: International Conference of Communication, Industry, and Community, Indonesia.

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Abstract

One person's motivation in consuming entertainment media is to set the mood, as proposed in theory by Peter Vorderer entertainment media. For example, when someone was in a bad mood often encountered individuals listen to music to set the mood. In regulating mood by Peter Vorderer not always change the mood sad perk but in regulating mood also possible to maintain the feeling of sadness to protracted or maintain a feeling of joy. In the book Theory of Mass Communication Baran and Davis (2009) that there is limited research in proving Mood Management Theory (Theory of Management Mood) that can only be done by an experimental method because it is considered quite difficult to define the limits a person's mood. Disadvantages of experimental methods compared to the survey in general can only test a small amount of treatment (treatment) so it is difficult to test a number of variables and the relationship between the variables that influence each other in a theoretical model. But the researchers found in the journal of psychology how to measure quantitatively mood, so the research on motivation in consuming entertainment media can be done by survey method to test a certain theoretical models that will be presented in this discussion

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD30 Strategic Communication
P Language and Literature > P Philology. Linguistics > P87-96 Communication. Mass media
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 29 Aug 2020 04:57
Last Modified: 04 Dec 2020 12:29
URI: http://kc.umn.ac.id/id/eprint/12750

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