PENGUKURAN AFEK (MOOD) SECARA KUANTITATIF SEBAGAI MOTIVASI INDIVIDU DALAM MENGKONSUMSI MEDIA HIBURAN INTERAKTIF

Noer, Mochammad Kresna (2016) PENGUKURAN AFEK (MOOD) SECARA KUANTITATIF SEBAGAI MOTIVASI INDIVIDU DALAM MENGKONSUMSI MEDIA HIBURAN INTERAKTIF. In: International Conference of Communication, Industry, and Community, Indonesia.

Text 43. MOCHAMMAD KRESNA NUR - Pengukuran Afek (Mood) Secara Kuantitatif.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (280kB)

Abstract

One person's motivation in consuming entertainment media is to set the mood, as proposed in theory by Peter Vorderer entertainment media. For example, when someone was in a bad mood often encountered individuals listen to music to set the mood. In regulating mood by Peter Vorderer not always change the mood sad perk but in regulating mood also possible to maintain the feeling of sadness to protracted or maintain a feeling of joy. In the book Theory of Mass Communication Baran and Davis (2009) that there is limited research in proving Mood Management Theory (Theory of Management Mood) that can only be done by an experimental method because it is considered quite difficult to define the limits a person's mood. Disadvantages of experimental methods compared to the survey in general can only test a small amount of treatment (treatment) so it is difficult to test a number of variables and the relationship between the variables that influence each other in a theoretical model. But the researchers found in the journal of psychology how to measure quantitatively mood, so the research on motivation in consuming entertainment media can be done by survey method to test a certain theoretical models that will be presented in this discussion

Item Type:	Conference or Workshop Item (Paper)
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.23 Media of Communication, Mass Media
Divisions:	Faculty of Communication > Strategic Communication
Depositing User:	Administrator UMN Library
Date Deposited:	29 Aug 2020 04:57
Last Modified:	12 Apr 2023 07:12
URI:	https://kc.umn.ac.id/id/eprint/12750

Actions (login required)

View Item