Pengaplikasian Teori Value Proposition dalam Pengembangan Bisnis Ludioz

Darwin, Darwin (2021) Pengaplikasian Teori Value Proposition dalam Pengembangan Bisnis Ludioz. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Ludioz is an Indonesian tournament peer to peer platform where anyone can create and participate in esports tournaments. Ludioz's business model is a marketplace available on a website. In short, Ludioz can be said to be a middleman between individuals/groups who want to create an esports tournament (supply) and esports gamers who want to take part in an esports tournament (demand). Using the value proposition canvas, Ludioz mapped some of the problems facing esports gamers and esports unofficial tournament organizers and identified the need to solve these problems. These needs include escrow accounts, multipayment channels, automation of data processing, and partner selection & training. If both of these problems have been resolved and Ludioz has significant users, then an automatic source of income will emerge, namely sponsorship. Companies will offer partnerships to promote their products at Ludioz tournaments. Ludioz's Revenue Stream comes from transaction/commission fees, sponsorship/promotion fees, and financial interest on deposited funds. Ludioz's strategy for entering the market is to use community and social media advertising. Massive marketing will be carried out using different channels or approaches at each stage of the customer journey. Currently, 2,000 players have competed in tournaments in Ludioz, 2 companies have provided sponsorships, and 1 organizer that organizes tournaments in Ludioz.

Item Type: Thesis (Bachelor Thesis)
Keywords: value proposition, esports, tournament, platform, marketplace
Subjects: 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Executive Management, Human Resource Management, Logistics)
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Bisnis > Program Studi Manajemen
SWORD Depositor: mr admin umn
Depositing User: mr admin umn
Date Deposited: 25 Oct 2021 08:11
Last Modified: 25 Oct 2021 08:11
URI: http://kc.umn.ac.id/id/eprint/18206

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