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Destination Branding Semarang Chinatown as a Cultural Heritage Site

Soetjipto, Shania Helena and Satyagraha, Aditya (2020) Destination Branding Semarang Chinatown as a Cultural Heritage Site. International Conference of Innovation in Media and Visual Design (IMDES) Proceedings, 1 (1). ISSN 2774-3535

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Official URL: https://proceeding.umn.ac.id/index.php/IMDES/artic...

Abstract

Semarang Chinatown area is one of the historical sites of Ancient Semarang Heritage City where there are cultural relics in store. Consisting of, viz.: architecture, food, stories, and environment that’s prominent with a Chinese family style atmosphere. Ironically, numerous cultural assets contained in the Semarang Chinatown Area are less celebrated unlike Semawis Night Market since people envision the area Semarang Chinatown only has it as its prime and foremost attraction. People's awareness to to other cultural and historical assets is immensely minimal. Therefore, through this Final Project the writer has chosen to fathom this issue and to come up with a solution. By establishing a brand new and fresh visual identity, the author wishes to be able to introduce Semarang Chinatown Area as an integrated cultural historic area to a wider-reaching audience to array a large selection of richness of philosophy, culture, and value that will not only enrich the knowledge of visitors but also to entertain them with some aesthetic pleasure.

Item Type: Article
Subjects: 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
300 Social Sciences > 300 Social sciences, sociology and anthropology > 306 Culture and Institutions (Incl. Specific Aspects of Culture)
300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
900 History and Geography > 910 Geography and Travel > 910 Geography and Travel, Tourism
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 04 Nov 2021 02:51
Last Modified: 19 Jan 2022 07:41
URI: http://kc.umn.ac.id/id/eprint/19037

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