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Creating a visual destination brand design for Kotagede’s cultural heritage

Kristina, Elsa and Selamet, Juhri and Brahma, Adhreza (2020) Creating a visual destination brand design for Kotagede’s cultural heritage. International Conference of Innovation in Media and Visual Design (IMDES) Proceedings, 1 (1). ISSN 2774-3535

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Kotagede is one of six cultural heritage areas in the Special Region of Yogyakarta, located 6 kms from the center of Yogyakarta city, and the centerpiece of Yogyakarta and Solo. In 2019, CNN International added Kotagede to a list of the 13 most beautiful towns in Asia. The uniqueness and historical and cultural heritage of areas in Kotagede’s make it a potential tourist destination. However, Kotagede does not have any visual identity that projects it as a unique tourist destination and historical witness of the Islamic Kingdom of Mataram. This study used Morgan, Pritchard and Pride’s methods to develop a destination brand and visual identity for Kotagede. By developing this visual identity design, the authors aim to push Kotagede’s image as a historical and cultural destination that may be popular among tourists such that it can have an impact on the tourism and economics sector of Kotagede.

Item Type: Article
Subjects: 300 Social Sciences > 300 Social sciences, sociology and anthropology > 306 Culture and Institutions (Incl. Specific Aspects of Culture)
300 Social Sciences > 380 Commerce, communications and transportation > 381 Commerce (Trade, Incl. Branding, Marketing and Warehousing)
700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 740 Graphic arts (Incl. typographical designs; two-dimensional mixed-media, icon and mascot designs)
900 History and Geography > 910 Geography and Travel > 910 Geography and Travel, Tourism
Divisions: Fakultas Seni dan Desain > Program Studi Desain Komunikasi Visual
Depositing User: mr admin umn
Date Deposited: 04 Nov 2021 03:02
Last Modified: 04 Nov 2021 03:02

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