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The Role of Tour Guides as Brokers in Tourism Industry (The Importance of Communication Capital in Shaping Structural Holes in Communication Network)

Berto, Agustinus Rusdianto (2018) The Role of Tour Guides as Brokers in Tourism Industry (The Importance of Communication Capital in Shaping Structural Holes in Communication Network). In: International Conference on Social and Political Issues, 20–21 October 2016, Bali, Indonesia.

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Abstract

Tour guides as intermediaries or brokers in tourism industry, play important role in controlling the flow of information, forming structural holes in communication network. Thus a guide has to maximize his capital potentials, either those he possesses or those that he does not, especially communication capital. This paper is aimed at understanding the effect of utilizing the communication capital in order to form structural holes in communication network. This causal relationship will be developed into a new model of analysis of various concepts of capitals as elements forming communication capital, as well as its influence to structural hole theory. The data are obtained by conducting literature review of communication network analysis frameworks. It is concluded in a path analysis model which put financial capital, human capital, social capital, and communication capital as exogenous variables affecting the structural hole as endogenous variable. This model will help tour guides to manage information of tourism products in structural holes. However, this model should be examined deeper in the next researches.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: intermediaries, tourism industry, structural hole, communication network, communication capital
Subjects: 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
300 Social Sciences > 380 Commerce, communications and transportation > 380 Commerce, communications transportation
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
H Social Sciences > HF Commerce > HF5001-6182 Business > HF5801-6182 Advertising
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 19 Nov 2021 15:32
Last Modified: 19 Jan 2022 07:13
URI: http://kc.umn.ac.id/id/eprint/19212

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