Berto, Agustinus Rusdianto (2018) The Role of Tour Guides as Brokers in Tourism Industry (The Importance of Communication Capital in Shaping Structural Holes in Communication Network). In: International Conference on Social and Political Issues, 20–21 October 2016, Bali, Indonesia.
Full text not available from this repository.Abstract
Tour guides as intermediaries or brokers in tourism industry, play important role in controlling the flow of information, forming structural holes in communication network. Thus a guide has to maximize his capital potentials, either those he possesses or those that he does not, especially communication capital. This paper is aimed at understanding the effect of utilizing the communication capital in order to form structural holes in communication network. This causal relationship will be developed into a new model of analysis of various concepts of capitals as elements forming communication capital, as well as its influence to structural hole theory. The data are obtained by conducting literature review of communication network analysis frameworks. It is concluded in a path analysis model which put financial capital, human capital, social capital, and communication capital as exogenous variables affecting the structural hole as endogenous variable. This model will help tour guides to manage information of tourism products in structural holes. However, this model should be examined deeper in the next researches.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Keywords: | intermediaries, tourism industry, structural hole, communication network, communication capital |
| Subjects: | 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication 300 Social Sciences > 380 Commerce, communications and transportation > 380 Commerce, communications transportation 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations |
| Divisions: | Faculty of Communication > Strategic Communication |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 19 Nov 2021 15:32 |
| Last Modified: | 07 Jun 2022 03:33 |
| URI: | https://kc.umn.ac.id/id/eprint/19212 |
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