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ANALISIS PENGARUH PRICE PROMOTION, CONSUMER EVALUATION, SATISFACTION, TERHADAP REPEAT-PURCHASE INTENTION (STUDI KONSUMEN STARBUCKS DI WILAYAH JAKARTA DAN TANGERANG)

Primantina, Angelina Theodora Ratna and Lyvia, Lyvia (2020) ANALISIS PENGARUH PRICE PROMOTION, CONSUMER EVALUATION, SATISFACTION, TERHADAP REPEAT-PURCHASE INTENTION (STUDI KONSUMEN STARBUCKS DI WILAYAH JAKARTA DAN TANGERANG). Ultima Management : Jurnal Ilmu Manajemen, 12 (2). ISSN 2085-4587

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Abstract

Coffee is an important aspect of the modern lifestyle. Not only products but also services for most city goers, especially in the Jakarta and Tangerang areas. This research is motivated by the growing trend of coffee shops with the emergence of many local brands, even though there is a very strong brand that has entered this business for a long time, namely Starbucks. One of the strategies carried out by Starbucks is through the price promotion. This strategy increases consumer desire to buy and also influences consumer evaluation of product quality through food quality and service quality. The results of this study indicate a relationship between price promotion with food quality and service quality. In terms of satisfaction, service quality variables affect customer satisfaction. Meanwhile, food quality and price promotion have no effect on satisfaction. Repeat purchase intention is influenced by customer satisfaction and price promotion. This study uses Structural Equation Modeling (SEM).

Item Type: Article
Uncontrolled Keywords: Price Promotion; Service Quality, Food Quality;Repeat-Purchase Intention, Satisfaction; Coffee Business
Subjects: 300 Social Sciences > 330 Economics > 330 Economics
300 Social Sciences > 330 Economics > 332 Financial Economics (Shares, Investment)
Divisions: Fakultas Bisnis > Program Studi Manajemen
Depositing User: mr admin umn
Date Deposited: 22 Nov 2021 04:51
Last Modified: 13 Jan 2022 05:16
URI: http://kc.umn.ac.id/id/eprint/19221

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