Primantina, Angelina Theodora Ratna and Lyvia, Lyvia (2020) ANALISIS PENGARUH PRICE PROMOTION, CONSUMER EVALUATION, SATISFACTION, TERHADAP REPEAT-PURCHASE INTENTION (STUDI KONSUMEN STARBUCKS DI WILAYAH JAKARTA DAN TANGERANG). Ultima Management : Jurnal Ilmu Manajemen, 12 (2). ISSN 2085-4587
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Abstract
Coffee is an important aspect of the modern lifestyle. Not only products but also services for most city goers, especially in the Jakarta and Tangerang areas. This research is motivated by the growing trend of coffee shops with the emergence of many local brands, even though there is a very strong brand that has entered this business for a long time, namely Starbucks. One of the strategies carried out by Starbucks is through the price promotion. This strategy increases consumer desire to buy and also influences consumer evaluation of product quality through food quality and service quality. The results of this study indicate a relationship between price promotion with food quality and service quality. In terms of satisfaction, service quality variables affect customer satisfaction. Meanwhile, food quality and price promotion have no effect on satisfaction. Repeat purchase intention is influenced by customer satisfaction and price promotion. This study uses Structural Equation Modeling (SEM).
| Item Type: | Article |
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| Keywords: | Price Promotion; Service Quality, Food Quality;Repeat-Purchase Intention, Satisfaction; Coffee Business |
| Subjects: | 300 Social Sciences > 330 Economics > 330 Economics 300 Social Sciences > 330 Economics > 332 Financial Economics (Shares, Investment) |
| Divisions: | Faculty of Business > Management |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 22 Nov 2021 04:51 |
| Last Modified: | 13 Jan 2022 05:16 |
| URI: | https://kc.umn.ac.id/id/eprint/19221 |
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