Agatha, Vanessa (2021) BUSINESS PLAN: MISOYOU. Bachelor Thesis thesis, Universitas Multimedia Nusantara.
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Abstract
Misoyou sells instant food, but fresh and healthy with a cute ball shape. Misoyou is here to meet the needs of people who want to enjoy miso soup in restaurant. Misoyou has distributed questionnaires that have been filled in by 90 people to find out the target market segment. From this research the author knows that many are interested in this product because it is rarely found. This product can be enjoyed by all ages and all genders, both male and female have an interest in this product. Marketing strategy for misoyou is through social media by offering discount in opening and special dates. Misoyou can be ordered easily via Tokopedia, GoFood, and GrabFood. Misoyou producing in the Pantai Indah Kapuk area, it is quites strategic location. Misoyou is more in demand by mostly people inside Jabodetabek area. Misoyou earnings are around Rp. 222.585.237 daily. ROI of misoyou is around 88.52%.
| Item Type: | Thesis (Bachelor Thesis) |
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| Uncontrolled Keywords: | : Instant Food, Product, Questionnaires, Misoyou |
| Subjects: | 600 Technology (Applied Sciences) > 640 Home and Family Management > 641 Food and Drink |
| Divisions: | Fakultas Bisnis > Program Studi Perhotelan |
| Depositing User: | mr admin umn |
| Date Deposited: | 11 Jan 2022 02:12 |
| Last Modified: | 11 Jan 2022 02:12 |
| URI: | http://kc.umn.ac.id/id/eprint/19787 |
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