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Aktivitas marketing communication pt morinaga kino indonesia

Indra, Maria Magdalena (2015) Aktivitas marketing communication pt morinaga kino indonesia. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Judul: Aktivitas Marketing Communications pada PT Morinaga Kino Indonesia Laporan magang ini bertujuan untuk menjelaskan kegiatan yang dilaksanakan oleh penulis selama menjalani masa kerja magang di PT Morinaga Kino Indonesia. Beberapa konsep dan teori yang terkait dengan kegiatan magang penulis antara lain integrated marketing communications (komunikasi pemasaran terpadu) mencakup advertising (periklanan) dan social media (media sosial). Setelah menjalani masa kerja magang penulis mengetahui bahwa penerapan komunikasi pemasaran pada masing – masing perusahaan berbeda, bergantung kepada kebutuhan dan kegiatan utama pemasaran produk maupun jasa perusahaan. Kata Kunci: komunikasi pemasaran terpadu, media sosial, periklanan

Item Type: Thesis (Internship)
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD59-59.9 Marketing and Publicity > HD59.4 Integrated Marketing Communication
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management > HD65 Marketing Management
Divisions: Fakultas Ilmu Komunikasi > Program Studi Ilmu Komunikasi
Depositing User: mr admin umn
Date Deposited: 19 Sep 2018 07:01
Last Modified: 19 Sep 2018 07:01
URI: http://kc.umn.ac.id/id/eprint/3749

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