Aktivitas marketing communication pt morinaga kino indonesia

Indra, Maria Magdalena (2015) Aktivitas marketing communication pt morinaga kino indonesia. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Judul: Aktivitas Marketing Communications pada PT Morinaga Kino Indonesia Laporan magang ini bertujuan untuk menjelaskan kegiatan yang dilaksanakan oleh penulis selama menjalani masa kerja magang di PT Morinaga Kino Indonesia. Beberapa konsep dan teori yang terkait dengan kegiatan magang penulis antara lain integrated marketing communications (komunikasi pemasaran terpadu) mencakup advertising (periklanan) dan social media (media sosial). Setelah menjalani masa kerja magang penulis mengetahui bahwa penerapan komunikasi pemasaran pada masing – masing perusahaan berbeda, bergantung kepada kebutuhan dan kegiatan utama pemasaran produk maupun jasa perusahaan. Kata Kunci: komunikasi pemasaran terpadu, media sosial, periklanan

Item Type:	Thesis (Internship)
Subjects:	300 Social Sciences > 380 Commerce, communications and transportation 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Communication > Strategic Communication
Depositing User:	Administrator UMN Library
Date Deposited:	19 Sep 2018 07:01
Last Modified:	12 Apr 2023 00:35
URI:	https://kc.umn.ac.id/id/eprint/3749

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