UMN Knowledge Center

Eksplorasi Model Bisnis Media Di Era Digital (Studi Kasus Model Bisnis Rappler Indonesia)

Wardhana, Yudhistira Aditya (2017) Eksplorasi Model Bisnis Media Di Era Digital (Studi Kasus Model Bisnis Rappler Indonesia). Bachelor Thesis thesis, Universitas Multimedia Nusantara.

[img]
Preview
Text
HALAMAN AWAL.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (772kB) | Preview
[img]
Preview
Text
BAB II.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview
[img]
Preview
Text
BAB III.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (997kB) | Preview
[img] Text
BAB IV.pdf
Restricted to Registered users only
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (2MB)
[img]
Preview
Text
BAB V.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (765kB) | Preview
[img]
Preview
Text
DAFTAR PUSTAKA.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (827kB) | Preview
[img]
Preview
Text
LAMPIRAN.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (1MB) | Preview

Abstract

Technological developments have a great impact, especially in the dissemination of information. One of the impacts is that many of the traditional media are now changing based on digital, online media. Then with the rise of the media, and technological change, a media also needs to survive for the company to run. Therefore, business model in a media company, especially online media, is very important role in building a good company. This research would like to see the business model undertaken by Rappler Indonesia. The discussion will then be elaborated through concepts such as 9 business concepts by Alexander Osterwalder (2009), income surveys by Nic Newman (2016), and business models by Tassel (2010). This study also used a qualitative approach with postpositivistic paradigm by adapting K.Yin's case study. Some of the data collection techniques that I use are field observation, library study related to business model, digital media, and others, and interview with Rappler Indonesia. The results of this study suggests that Rappler Indonesia uses the business digital model end company to run his company. Rappler Indonesia is also included in the category of content aggregation model, cross media platform model, viral model, and multiple revenue streams in accordance with business model concept by Tassel (2010). Meanwhile, according to the Alexander Osterwalder division, Rappler Indonesia focuses on millennials, has 3 main selling points, maintains relationships to its readers by responding, being relevant and active, frequently conducting online / offline activities, financing structures and resources focusing on people, The financing of Rappler Indonesia is still mostly from the parents company.

Item Type: Thesis (Bachelor Thesis)
Uncontrolled Keywords: Business model, Digital Age, Online Media, Rappler Indonesia
Subjects: H Social Sciences > HF Commerce > HF5001-6182 Business
P Language and Literature > PN Literature (General) > PN4699-5650 Journalism. The periodical press, etc.
P Language and Literature > PN Literature (General) > PN4699-5650 Journalism. The periodical press, etc. > PN4840 Online Journalism
Divisions: Fakultas Ilmu Komunikasi > Program Studi Jurnalistik
Depositing User: mr admin umn
Date Deposited: 28 Feb 2019 04:24
Last Modified: 28 Feb 2019 04:24
URI: http://kc.umn.ac.id/id/eprint/5234

Actions (login required)

View Item View Item