Wardhana, Yudhistira Aditya (2017) Eksplorasi Model Bisnis Media Di Era Digital (Studi Kasus Model Bisnis Rappler Indonesia). Bachelor Thesis thesis, Universitas Multimedia Nusantara.
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Abstract
Technological developments have a great impact, especially in the dissemination of information. One of the impacts is that many of the traditional media are now changing based on digital, online media. Then with the rise of the media, and technological change, a media also needs to survive for the company to run. Therefore, business model in a media company, especially online media, is very important role in building a good company. This research would like to see the business model undertaken by Rappler Indonesia. The discussion will then be elaborated through concepts such as 9 business concepts by Alexander Osterwalder (2009), income surveys by Nic Newman (2016), and business models by Tassel (2010). This study also used a qualitative approach with postpositivistic paradigm by adapting K.Yin's case study. Some of the data collection techniques that I use are field observation, library study related to business model, digital media, and others, and interview with Rappler Indonesia. The results of this study suggests that Rappler Indonesia uses the business digital model end company to run his company. Rappler Indonesia is also included in the category of content aggregation model, cross media platform model, viral model, and multiple revenue streams in accordance with business model concept by Tassel (2010). Meanwhile, according to the Alexander Osterwalder division, Rappler Indonesia focuses on millennials, has 3 main selling points, maintains relationships to its readers by responding, being relevant and active, frequently conducting online / offline activities, financing structures and resources focusing on people, The financing of Rappler Indonesia is still mostly from the parents company.
| Item Type: | Thesis (Bachelor Thesis) |
|---|---|
| Keywords: | Business model, Digital Age, Online Media, Rappler Indonesia |
| Subjects: | 000 Computer Science, Information and General Works > 070 News Media, Journalism and Publishing 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.23 Media of Communication, Mass Media 600 Technology (Applied Sciences) > 650 Management and Public Relations > 657 Accounting > 657.7 Accounting for Specific Phases of Business Activity |
| Divisions: | Faculty of Communication > Digital Journalism |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 28 Feb 2019 04:24 |
| Last Modified: | 08 Apr 2023 01:51 |
| URI: | https://kc.umn.ac.id/id/eprint/5234 |
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