Perancangan Ulang Brand Identity Q'Rin Laundry

Louis Honanda, Marvin (2019) Perancangan Ulang Brand Identity Q'Rin Laundry. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Meningkatnya kebutuhan masyarakat modern akan layanan laundry menyebabkan persaingan yang semakin ketat pada bidang usaha ini. Untuk meningkatkan brand recognition dan awareness, sebuah brand harus dapat mengkomunikasikan citra dan keunikannya kepada publik. Q'Rin Laundry merupakan salah satu usaha laundry yang belum memiliki konsep identitas yang kuat sehingga berpengaruh pada citranya dimata publik. Oleh karena itu, penulis merancang ulang brand identity dari Q'Rin Laundry. Untuk mendukung proses perancangan, penulis melakukan pengumpulan data dengan metode campuran, yaitu observasi, kuesioner serta wawancara yang dilakukan terhadap pendiri Q'Rin Laundry.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	citra, identitas merek, binatu
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2019 09:37
Last Modified:	03 Oct 2023 00:35
URI:	https://kc.umn.ac.id/id/eprint/10128

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