Perancangan Kampanye Sosial mengenai Teliti sebelum Membeli Kosmetik

Crista Umimichi, Leviathan (2019) Perancangan Kampanye Sosial mengenai Teliti sebelum Membeli Kosmetik. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Kampanye ini bertujuan untuk membedakan kosmetik asli dan palsu agar tidak membuat banyak wanita terkena efek samping. Kosmetik palsu merupakan kosmetik abal-abal, kw, hingga ilegal sehingga memudahkan untuk di teliti. Kandungan zat berbahaya yang terdapat pada kosmetik palsu dapat meberikan efek ringan hingga berat, maka dari itu perancangan mengenai dampak, perbedaan, serta tips sangat dibutuhkan. Kampanye ini menggunakan metode AISAS (Attention, Interest, Search, Action, dan Share) dengan menggunakan media utama dan beberapa media sekunder lainnya yang dapat membantu perancangan kampanye ini.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Kampanye, Kosmetik, Teliti, AISAS
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.14 Social Participation 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2019 08:52
Last Modified:	01 Sep 2023 01:01
URI:	https://kc.umn.ac.id/id/eprint/10223

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