Penerapan Strategi Digital Marketing Dalam Upaya Meningkatkan Brand Awareness BSD Xtreme Park di Emerging Business Sinar Mas Land

Gunadi, Kelvin (2019) Penerapan Strategi Digital Marketing Dalam Upaya Meningkatkan Brand Awareness BSD Xtreme Park di Emerging Business Sinar Mas Land. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Pertumbuhan ekonomi di Indonesia yang semakin meningkat setiap tahunnya menjadi peluang besar dalam perkembangan bisnis yang ada. Salah satu perkembangan bisnis yang pesat terjadi pada sektor industri jasa. Perkembangan ini juga didorong oleh perkembangan teknologi khususnya di bidang digital marketing. Untuk meningkatkan brand awareness, perusahaan harus dapat dapat menerapkan strategi digital marketing yang tepat. Melihat hal tersebut, Emerging Business Sinar Mas Land menerapkan strategi digital marketing dalam rangkan meningkatkan brand awareness proyek BSD Xtreme Park.

Item Type:	Thesis (Internship)
Keywords:	Sinar Mas Land, Emerging Business, Digital Marketing, Brand Awareness
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	05 Dec 2020 07:58
Last Modified:	21 Jun 2023 08:44
URI:	https://kc.umn.ac.id/id/eprint/13418

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