Laporan Kerja Magang Aktivitas Account Handling PT Dreyacomm / Strategiccomm Indonesia

Hansen Muliadi, Timothy (2020) Laporan Kerja Magang Aktivitas Account Handling PT Dreyacomm / Strategiccomm Indonesia. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Public relations has always been an essential part in a modern company operating in an information era. Every piece of information has the ability to affect the company positively or negatively. Companies that are unable to adapt these ever changing information era will be threatened, therefore one of the action the company could take is from Public Relations. One of the activities done in Public Relations is to maintain an intensive communication with the clients and the stakeholders such as the media or the general audience. This such activity is called as account handling, where someone executes public relations’ function that is needed for a company to spread key messages to a certain target audience. Account handling also involved in several activities such as media relations, product launching, content marketing, and others. These activities still has its roots as part of the public relations and also as how it is interacting with the goal of executing public relations.

Item Type:	Thesis (Internship)
Subjects:	300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	31 May 2021 06:13
Last Modified:	26 Apr 2023 06:59
URI:	https://kc.umn.ac.id/id/eprint/13431

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