Analisis Pengaruh Consumers Value, Attitude Toward Buying Organic Skin/Hair Care Products, Perceived Behavioral Control, Subjective Norms dan Past Experiences with Organic Products terhadap Intention to Buy Organic Skin/Hair Care Products: Telaah pada Produk Skincare Organik Mineral Botanica

Sylvia, Monica (2020) Analisis Pengaruh Consumers Value, Attitude Toward Buying Organic Skin/Hair Care Products, Perceived Behavioral Control, Subjective Norms dan Past Experiences with Organic Products terhadap Intention to Buy Organic Skin/Hair Care Products: Telaah pada Produk Skincare Organik Mineral Botanica. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Perkembangan industri kosmetik sangat menarik perhatian khususnya di Indonesia, banyak produk lokal saat ini menyasar industri kecantikan. Mineral Botanica merupakan produk lokal berada dalam salah satu industri kecantikan dengan produk pertamanya yaitu kosmetik dan seiring berjalannya waktu Mineral Botanica mulai mengembangkan bisnisnya di bidang perawatan kulit wajah. Saat ini banyak produk lokal juga menawarkan skincare tetapi bagi Mineral Botanica penjualan skincare tidak sebanyak penjualan kosmetik. Hal ini terjadi karena belum adanya kesadaran dalam merawat kulit wajah. Oleh karena itu, peneliti ingin mengetahui apakah health consciousness, environmental consciousness, appearance consciousness, attitude toward buying organic skin/hair care products, subjective norms, perceived behavioral control, dan past experiences with organic products terhadap intention to buy organic skin/hair care products. Penelitian ini menggunakan descriptive research design dengan pengumpulan data yang dilakukan dengan cara menyebarkan kuesioner. Pengolahan data yang dilakukan dengan teknik structural equation model (SEM) dengan menggunakan software LISREL 8.8

Item Type:	Thesis (Bachelor Thesis)
Keywords:	health consciousness, environmental consciousness, appearance consciousness, attitude toward buying organic skin/hair care products, subjective norms, perceived behavioral control, past experiences with organic products, intention to buy organic skin/hair care products
Subjects:	100 Philosophy and Psychology > 170 Ethics > 179 Other ethical norms 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.8342 Consumer Behavior
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	05 Dec 2020 02:03
Last Modified:	01 Jul 2023 06:36
URI:	https://kc.umn.ac.id/id/eprint/13931

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