Peran Art Director Dalam Divisi Unit Produksi Di Ceritera Storytelling Agency

Ayu Krishnasathya, Celine (2019) Peran Art Director Dalam Divisi Unit Produksi Di Ceritera Storytelling Agency. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Penulis memilih dan melamar sebagai art director di Ceritera Storytelling Agency dengan tujuan untuk belajar lebih dalam mengenai digital advertising. Penulis tertarik dengan konsep penyampaian cerita melalui medium iklan. Selama proses magang, penulis terlibat dalam banyak project mulai dari pra produksi sampai pasca produksi, dalam proses tersebut tentunya penulis juga menghadapi berbagai macam kendala, namun penulis belajar untuk menemukan solusi dengan cepat dan kadang dibutuhkan keputusan mendadak. Selama tiga bulan menjalani magang, penulis mendapatkan banyak pengalaman dan teman baru yang tidak sungkan untuk memberi saran dan ilmu mengenai storytelling melalui sebuah iklan.

Item Type: Thesis (Internship)
Keywords: art director, agency, storytelling, iklan
Subjects: 300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) > 338.6 Organization of Production
600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.5 Management of Production
Divisions: Faculty of Art & Design > Film & Animation
SWORD Depositor: Administrator UMN Library
Depositing User: Administrator UMN Library
Date Deposited: 05 Dec 2020 01:15
Last Modified: 29 Aug 2023 00:25
URI: https://kc.umn.ac.id/id/eprint/13996

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