Putra Sih Mirmo, Nicholas Christdhana Dimo (2020) Analisis Pengaruh Perceived Usefulness, Subjective Norm, Dan Perceived Behavior Control Terhadap Intention Dan Faktor – Faktor Yang Mempengaruhi Attitude Konsumen Dalam Menggunakan Aplikasi "Gowes". Bachelor Thesis thesis, Universitas Multimedia Nusantara.
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Abstract
Lifestyle is a social factor that is based on basic human needs that are strongly influenced by the need for groups and individually. Lifestyle is very important in supporting the quality of life of a person, no exception to lifestyle in terms of health. Maintaining health is an important factor for our activities. In maintaining health, can be done by doing healthy things like drinking enough water, adequate rest and regular exercise. With regular exercise in addition to maintaining health, exercise has many benefits, one of which is to become a trend. Dense time and difficult to divide time into a reason sports trends continue to innovate. One of the sports trends in the community is “Bike to Work”. Bike To Work is a moral movement born of concerns about traffic jams, energy waste and increased pollution which will result in the degradation of the intelligence & mentality of Indonesian people. With the presence of this trend cycling has many benefits. Seeing from these trends and benefits, Gowes was created as a commodity bike sharing service created by an M-Cash subsidiary of PT. Surya Teknologi Perkasa. Gowes its mean " genjot ora genjot wis teless", which means to paddle or not paddle his body wet. In this research, researchers used the factors Perceived Usefulness, Perceived Ease of Use, Attitude, Subjective Norms, Perceived Behavior Control and Intention. To test the hypothesis of the relationship between the variables tested, researchers used the Structural Equation Model (SEM) method with 127 respondents with the criteria for respondents being male and female with a minimum age of 20 years who knew Gowes applications and knew how to use it, but had never use it. The number of hypotheses to be tested in this study is 7 hypotheses. From the results of the analysis of the relationship test conducted in this study shows that there is a positive relationship between Perceived Usefulness and Intention, Perceived Usefulness with Attitude, Perceived Ease of Use with Attitude, Perceived Ease of Use with Perceived Usefulness, Attitude with Intention, Subjective Norm with Intention, Perceived Behavior Control with Intention.
| Item Type: | Thesis (Bachelor Thesis) |
|---|---|
| Subjects: | 100 Philosophy and Psychology > 170 Ethics > 179 Other ethical norms 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.8342 Consumer Behavior |
| Divisions: | Faculty of Business > Management |
| SWORD Depositor: | Administrator UMN Library |
| Depositing User: | Administrator UMN Library |
| Date Deposited: | 26 Oct 2021 03:40 |
| Last Modified: | 28 Jun 2023 05:46 |
| URI: | https://kc.umn.ac.id/id/eprint/14184 |
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