Aktivitas Marketing Communication Dalam Divisi Digital Brand & Marketing Communication PT. Smartfren Telecom Tbk

Raras Putri Wiwoho, Andita (2019) Aktivitas Marketing Communication Dalam Divisi Digital Brand & Marketing Communication PT. Smartfren Telecom Tbk. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Saat ini, perkembangan internet sangat cepat seiring dengan berkembangnya teknologi informasi dan komunikasi. Hal ini dapat dilihat dari sikap manusia dalam mencari sebuah informasi. Hal ini membuat operator telekomunikasi di Indonesia bersaing memberikan jaringan internet dengan kualitas terbaik yang dapat dinikmati oleh pengguna smartphone dari berbagai kalangan. PT. Smartfren Telecom Tbk adalah perusahaan penyedia layanan telekomunikasi terdepan di Indonesia untuk segmen ritel dan korporat. PT. Smartfren Telecom Tbk memiliki satu layanan di bidang operator jasa telekomunikasi selular yaitu Smartfren. Dalam proses kerja magang ini, penulis berada dalam divisi Integrated Marketing Communication pada bagian Digital Brand & Marketing Communication. Kegiatan marketing communication dalam Smartfren Integrated Marketing Communication meliputi perancangan campaign, membuat brand activation, mengadakan event untuk launching produk, serta membuat digital activity melalui media sosial. Hal ini mampu memberikan brand image yang positif dan mampu memberi revenue untuk perusahaan.

Item Type: Thesis (Internship)
Keywords: marketing communication, Smartfren, event
Subjects: 300 Social Sciences > 300 Social sciences, sociology and anthropology > 302 Social interaction, Interpersonal interaction > 302.2 Communication
600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations
Divisions: Faculty of Communication > Strategic Communication
SWORD Depositor: Administrator UMN Library
Depositing User: Administrator UMN Library
Date Deposited: 04 Dec 2020 20:49
Last Modified: 04 May 2023 07:06
URI: https://kc.umn.ac.id/id/eprint/14370

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