Analisis pengaruh consumers’ trust in an offline store terhadap perceived confidence of shopping at the online store dan information search intention at the online store, serta implikasinya pada behavioral intentions; telaah pada digital native calon konsumen mapemall.com

Natalia, Desy (2016) Analisis pengaruh consumers’ trust in an offline store terhadap perceived confidence of shopping at the online store dan information search intention at the online store, serta implikasinya pada behavioral intentions; telaah pada digital native calon konsumen mapemall.com. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Penelitian ini menggunakan dua variable independen yaitu, Intrinsic Rewards (X1), Extrinsic Rewards (X2) dan juga menggunakan satu variable dependen yaitu, Job satisfaction (Y). Penelitian ini bertujuan untuk mengukur hubungan antara intrinsic dan extrinsic rewards terhadap job satisfaction karyawan PT BFI Finance IndonesiaTbk. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh intrinsic reward terhadap kinerja karyawan di PT BFI Finance Indonesia Tbk dan untuk mengetahui pengaruh extrinsic reward terhadap kinerja karyawan di PT BFI Finance Indonesia Tbk Hasil analisis hipotesis 1 menunjukkan bahwa intrinsic reward memiliki pengaruh positif signifikan terhadap job satisfaction karyawan dan hipotesis 2 bahwa extrinsic reward memiliki pengaruh positif signifikan terhadap job satisfaction karyawan. Sehingga kedua hipotesis ini sesuai dengan temuan penelitian sebelumnya.

Item Type:	Thesis (Bachelor Thesis)
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.8342 Consumer Behavior
Divisions:	Faculty of Business > Management
Depositing User:	Administrator UMN Library
Date Deposited:	02 Jun 2017 03:42
Last Modified:	15 May 2023 07:37
URI:	https://kc.umn.ac.id/id/eprint/145

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