Aktivitas Divisi Planning dalam Pengoptimalan Penggunaan ShopeeFEED

Susanti, Vidya (2020) Aktivitas Divisi Planning dalam Pengoptimalan Penggunaan ShopeeFEED. Internship thesis, Universitas Multimedia Nusantara.

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Abstract

Laporan magang ini berisi tentang kegiatan marketing communication yang dilakukan PT Shopee International Indonesia dalam mengoptimalkan fungsi ShopeeFeed, khususnya melalui user and seller activation berbentuk push notification, giveaway, dan competition. Laporan magang ini juga berisi tentang kegiatan promosi lainnya yang dilakukan perusahaan untuk mendukung peningkatan awareness dan action ShopeeFeed di masyarakat. Kesimpulannya, kegiatan marketing communication yang dilakukan PT Shopee International Indonesia dalam mengoptimalkan fungsi user and seller activation ShopeeFeed sudah tergolong baik dan cukup sukses. Kegiatan promosi lainnya juga sudah berjalan dengan baik dan terintegrasi satu sama lain. Perusahaan juga tidak segan dalam mengevaluasi diri dan kompetitor demi inovasi yang lebih baik lagi.

Item Type:	Thesis (Internship)
Keywords:	Shopee, ShopeeFeed, marketing communication, e-commerce, user and seller activation
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.401 Planning and Strategic Management
Divisions:	Faculty of Communication > Strategic Communication
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2020 18:13
Last Modified:	11 May 2023 02:14
URI:	https://kc.umn.ac.id/id/eprint/14598

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