Perancangan Rebranding Kong Djie Coffee

Juwana, Claresta (2020) Perancangan Rebranding Kong Djie Coffee. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Kong Djie Coffee merupakan kedai kopi Belitung yang sudah ada sejak 1943. Kedai ini mempertahankan cara pembuatan dan resep yang khas. Saat ini Kong Djie Coffee sudah tersebar diseluruh Indonesia, namun sayangnya masih banyak yang belum mengetahui Kong Djie Coffee berasal dari Belitung sehingga value Kong Djie Coffee belum tersampaikan. Perancangan Rebranding Kong Djie Coffee dilakukan agar value Kong Djie Coffee dapat tersampaikan dengan baik, sehingga terciptanya eksperiens yang berbeda bagi para konsumen Kong Djie Coffee. Dalam prosesnya, penulis melakukan pengumpulan data melalui studi pustaka, wawancara, observasi, dan kuesioner. Pada laporan ini akan dibahas tentang proses rebranding berupa perancangan brandbook sebagai media utama dan berbagai media pendukungnya.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Kong Djie Coffee, rebranding, Belitung, kedai kopi
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2020 18:03
Last Modified:	27 Sep 2023 01:31
URI:	https://kc.umn.ac.id/id/eprint/14613

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