Analisa Faktor-Faktor yang Mempengaruhi User Satisfaction serta Implikasinya terhadap Net Benefit pada Zenius Education

Christianty Wong, Cheryl (2020) Analisa Faktor-Faktor yang Mempengaruhi User Satisfaction serta Implikasinya terhadap Net Benefit pada Zenius Education. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Technological developments especially the internet provides advantages over the advancement of innovation in education. Technological in education is increasingly in demand because it is easier and saves time. Technological developments especially in education can be an alternative way to improve the quality of learning, knowledge, and improve achievement. With digitalization growing and many people are already using technology and the internet has encouraged peoples to use e-learning. Tutor also began to follow the existing changes from the conventional to online tutoring. However, many people who are interested in using online tutoring do not guarantee that these tutors are more successful than competitors who begin to appear in the markets with owns advantages. in this case, Zenius Education is a pioneer of EdTech in Indonesia of online tutoring has also experienced it. In fact even being the first Zenius has not become the first rank in Indonesia. Therefore, one way that Zenius can do is to increase the net profit of its service users to keep using Zenius and attract new users using Zenius to see the number of people using it. Therefore, researchers want to find out whether the system quality, information system, service quality, perceived usefulness, and user satisfaction have and influence on the net benefit of Zenius Education users. The study uses a quantitative method using online questionnaires for respondents through Google fors. The sample in this study proves 152 respondents with criteria for women and man, 14-17 years old, who are currently in high school grade 1 or grade 2, domiciled in Tangerang and use Zenius Education for a minimum of 3-6 months. Data processing was performed using Structural Equation Modeling (SEM) techniques using Lisrel 8.80 software. The results of this study indicate a positive relationship between system quality and user satisfaction, information quality with user satisfaction, service quality with user satisfaction, perceived usefulness with user satisfaction, and user satisfaction with net benefit. Therefore, Zenius can increase net benefits through user satisfaction. Zenius can accelerate the process of accessing pages on the web, adding questions and excercises in the application, adding live learning features, and two-way communication so that students can be more facilitated in the learning process because they can ask scholl material directly and get answers through the teacher robot or teacher directly. Zenius can change the appearance of the web and applications more attractive by adding colors and images and reducing information on the web to be shorther, clearer, and denser. Zenius can add report features to give students an evaluation of the lessons that are poorly understood and provide pop-up features of material that are poorly understood in order to increase knowledge and grades better.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	system quality, information quality, service quality, perceived usefulness, user satisfaction, net benefit.
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics)
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	26 Oct 2021 04:02
Last Modified:	09 Jun 2023 08:21
URI:	https://kc.umn.ac.id/id/eprint/14741

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