Rejuvenating Brand Ice Cream Baltic

Chondro, Stella Yunita Arifin (2019) Rejuvenating Brand Ice Cream Baltic. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Ice cream Baltic adalah salah satu pelopor bisnis ice cream pertama yang ada di Indonesia, khususnya Jakarta. Ice cream yang sudah berdiri sejak tahun 1939 selalu mempertahankan keaslian bahan yang digunakan sejak awal berdiri sampai sekarang. Dengan berkembangnya zaman, semakin banyak merek es krim lain yang masuk ke pasaran dan juga mudah untuk di temukan, menjadikan kesadaran masyarakat akan keberadaan es krim ini semakin menurun. Dengan dilakukannya rejuvenating brand ini, diharapkan nantinya brand ini dapat memperbaharui target market, menaikkan awareness masyarakat dan terus bersaing dengan kompetitor lainnya.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	ice cream, merejuvenasi, tingkat kesadaran
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	04 Dec 2020 09:02
Last Modified:	30 Aug 2023 00:59
URI:	https://kc.umn.ac.id/id/eprint/15379

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