Case Study: Intuit QuickBooks: From Product to Platform

Hagiu, Andrei and Altman, Elizabeth J. (2013) Case Study: Intuit QuickBooks: From Product to Platform. Harvard Business School.

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Abstract

This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to create durable competitive advantage. Strategic questions include the extent to which the organization should invest in platform initiatives, the appropriate resource allocation among various product and platform offerings, and the most beneficial business model for each of a few candidate multi-sided platform initiatives.

Item Type:	Case Study
Subjects:	300 Social Sciences > 330 Economics > 338 Production (Agriculture, Business Enterprise, Extraction of Minerals, General Production) > 338.6 Organization of Production 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.5 Management of Production > 658.56 Management Product Analysis
Divisions:	Faculty of Business > Master of Technology Management
Depositing User:	Administrator UMN Library
Date Deposited:	17 Dec 2020 03:30
Last Modified:	13 Jan 2023 07:51
URI:	https://kc.umn.ac.id/id/eprint/15637

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