Case Study: Business Model Challenges: The Electric Vehicle Company

Lubinski, Christina and Viebig, Christoph (2020) Case Study: Business Model Challenges: The Electric Vehicle Company. Greif Center for Entrep. Studies-USC Marshall.

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Abstract

Electric vehicles have been "the next big trend" for more than 100 years. The first commercially viable electric car was available in the 1890s but failed to become the dominant design. The case chronicles the development of the Electric Vehicle Company (EVC), founded in 1896, which by the turn of the century was the largest manufacturer and user of electric vehicles in the United States. Students evaluate the competition between the three different available engine technologies (gas, electric and steam) and their value propositions. Applying the Business Model Canvas, they explore the misfit between the immature technology and the ambitious sales strategy of EVC. The case guides students in designing a turnaround plan, which addresses many of the challenges that electric car companies, such as Tesla, struggle with today.

Item Type:	Case Study
Subjects:	500 Science and Mathematic > 530 Physics > 537 Electricity and Electronics 600 Technology (Applied Sciences) > 600 Technology > 600 Technology
Divisions:	Faculty of Business > Master of Technology Management
Depositing User:	Administrator UMN Library
Date Deposited:	17 Dec 2020 03:45
Last Modified:	08 Feb 2022 03:23
URI:	https://kc.umn.ac.id/id/eprint/15640

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