Analisis Pengaruh Perceived Price, Perceived Packaging, Perceived Quality, dan Perceived Risk terhadap Purchase Intention pada Jamu 1 Liter Kopi Kenangan : Telaah pada Brand Kopi Kenangan

Herjuni, Isep (2021) Analisis Pengaruh Perceived Price, Perceived Packaging, Perceived Quality, dan Perceived Risk terhadap Purchase Intention pada Jamu 1 Liter Kopi Kenangan : Telaah pada Brand Kopi Kenangan. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

Kopi Kenangan merupakan salah satu kedai kopi yang yang ada di Indonesia dengan mempunyai outlet yang di sebar di wilayah Indonesia. Kopi Kenangan menawarkan menu baru dengan minuman herbal 1 Liter, yang dikenal dengan "Jamu 1 Liter" di tengah situasi pandemi ini. Penelitian ini dilatar belakangi dengan persaingan pasar usaha yang semakin meningkat di era globalisasi. Oleh karena itu, penelitian ini bertujuan untuk menganalisis dan menjelaskan hubungan dari Perceived Price, Perceived Packaging, Perceived Quality, dan Perceived Risk terhadap Purchase Intention pada Jamu 1 Liter Kopi Kenangan. Penelitian ini melakukan survei dengan sistem online dengan dilakukan dan analisis regresi berganda untuk menguji hubungan antar tiap variable. 140 survei responden yang telah memenuhi syarat dikumpulkan untuk analisis data dan pengujian hipotesis menggunakan Software SPSS versi 24. Hasil dari penelitian menunjukkan bahwa Perceived Packaging, Perceived Quality berpengaruh positif, dan Perceived Risk berpengaruh negatif terhadap Purchase Intention Jamu 1 Liter Kopi Kenangan. Sedangkan, Perceived Price tidak memiliki pengaruh signifikan.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Perceived Price, Perceived Packaging, Perceived Quality, Perceived Risk, Purchase Intention
Subjects:	600 Technology (Applied Sciences) > 640 Home and Family Management > 640 Home and Family Management > 640.7 Purchasing Guides 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.4013 Control and Quality Management
Divisions:	Faculty of Business > Management
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 20:40
Last Modified:	22 Jun 2023 07:09
URI:	https://kc.umn.ac.id/id/eprint/15809

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