Analisis Pengaruh Perceived Price, Perceived Packaging, Perceived Quality, dan Perceived Risk terhadap Purchase Intention pada Jamu 1 Liter Kopi Kenangan : Telaah pada Brand Kopi Kenangan

Herjuni, Isep (2021) Analisis Pengaruh Perceived Price, Perceived Packaging, Perceived Quality, dan Perceived Risk terhadap Purchase Intention pada Jamu 1 Liter Kopi Kenangan : Telaah pada Brand Kopi Kenangan. Bachelor Thesis, Universitas Multimedia Nusantara.

	Text HALAMAN_AWAL.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (328kB)
	Text DAFTAR_PUSTAKA.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (429kB)
Preview	Text BAB_I.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (641kB) | Preview
Preview	Text BAB_II.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (473kB) | Preview
	Text BAB_III.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (856kB)
	Text BAB_IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text BAB_V.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (197kB)
	Text LAMPIRAN.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

Kopi Kenangan merupakan salah satu kedai kopi yang yang ada di Indonesia dengan mempunyai outlet yang di sebar di wilayah Indonesia. Kopi Kenangan menawarkan menu baru dengan minuman herbal 1 Liter, yang dikenal dengan "Jamu 1 Liter" di tengah situasi pandemi ini. Penelitian ini dilatar belakangi dengan persaingan pasar usaha yang semakin meningkat di era globalisasi. Oleh karena itu, penelitian ini bertujuan untuk menganalisis dan menjelaskan hubungan dari Perceived Price, Perceived Packaging, Perceived Quality, dan Perceived Risk terhadap Purchase Intention pada Jamu 1 Liter Kopi Kenangan. Penelitian ini melakukan survei dengan sistem online dengan dilakukan dan analisis regresi berganda untuk menguji hubungan antar tiap variable. 140 survei responden yang telah memenuhi syarat dikumpulkan untuk analisis data dan pengujian hipotesis menggunakan Software SPSS versi 24. Hasil dari penelitian menunjukkan bahwa Perceived Packaging, Perceived Quality berpengaruh positif, dan Perceived Risk berpengaruh negatif terhadap Purchase Intention Jamu 1 Liter Kopi Kenangan. Sedangkan, Perceived Price tidak memiliki pengaruh signifikan.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Herjuni, Isep (00000012249)
Contributors:	Rizkalla, Nosica
Keywords:	Perceived Price, Perceived Packaging, Perceived Quality, Perceived Risk, Purchase Intention
Subjects:	600 Technology (Applied Sciences) > 640 Home and Family Management > 640 Home and Family Management > 640.7 Purchasing Guides 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) 600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.4 Executive Management > 658.4013 Control and Quality Management
Sustainable Development Goals:	Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Business > Management
Date Deposited:	24 Aug 2021 20:40
URI:	https://kc.umn.ac.id/id/eprint/15809

Actions (login required)

View Item