Perancangan Media Informasi Panduan Branding UKM Food & Beverages

Melissa, Melissa (2021) Perancangan Media Informasi Panduan Branding UKM Food & Beverages. Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

UKM berperan dalam 99,99% ekonomi Indonesia. Menurut data dari Kementerian Koperasi, industri penyedia makan dan minum (F&B) merupakan UKM terbanyak kedua di Indonesia setelah sektor pedagang besar dan eceran dengan total mencapai 16,39% dari 62,9 juta UKM. Namun menurut data dari Small Business Association, faktanya 9 dari 10 usaha gagal. Setelah melakukan wawancara dengan Laksamana selaku brand consultant dan Gromyko sebagai pemilik F&B, permasalahan yang kerap kali dihadapi dan menentukan keberlanjutan usaha F&B adalah persoalan branding. Maka dari itu, penulis merancang platform edukasi panduan Branding berbentuk website yang dapat membantu pelaku usaha F&B untuk menguatkan brand nya dan meningkatkan daya kompetitif di lautan kompetitor.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Melissa, Melissa (00000013881)
Contributors:	Brahma, Adhreza
Keywords:	Website, UKM F&B, media informasi , panduan branding
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Sustainable Development Goals:	Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Visual Communication Design
Date Deposited:	24 Aug 2021 19:53
URI:	https://kc.umn.ac.id/id/eprint/15899

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