Perancangan Media Informasi Panduan Branding UKM Food & Beverages

Melissa, Melissa (2021) Perancangan Media Informasi Panduan Branding UKM Food & Beverages. Bachelor Thesis thesis, Universitas Multimedia Nusantara.

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Abstract

UKM berperan dalam 99,99% ekonomi Indonesia. Menurut data dari Kementerian Koperasi, industri penyedia makan dan minum (F&B) merupakan UKM terbanyak kedua di Indonesia setelah sektor pedagang besar dan eceran dengan total mencapai 16,39% dari 62,9 juta UKM. Namun menurut data dari Small Business Association, faktanya 9 dari 10 usaha gagal. Setelah melakukan wawancara dengan Laksamana selaku brand consultant dan Gromyko sebagai pemilik F&B, permasalahan yang kerap kali dihadapi dan menentukan keberlanjutan usaha F&B adalah persoalan branding. Maka dari itu, penulis merancang platform edukasi panduan Branding berbentuk website yang dapat membantu pelaku usaha F&B untuk menguatkan brand nya dan meningkatkan daya kompetitif di lautan kompetitor.

Item Type:	Thesis (Bachelor Thesis)
Keywords:	Website, UKM F&B, media informasi , panduan branding
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 658 General management (Risk Management, Profit and Loss, Logistics) > 658.8 Mall, Shopping Center, E-Commerce > 658.87 Retail Channel > 658.872 Brand, Branding 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Divisions:	Faculty of Art & Design > Visual Communication Design
SWORD Depositor:	Administrator UMN Library
Depositing User:	Administrator UMN Library
Date Deposited:	24 Aug 2021 19:53
Last Modified:	04 Oct 2023 00:22
URI:	https://kc.umn.ac.id/id/eprint/15899

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