Peran Perancang Artistik dalam Penerapan Kesan Optimis pada Desain Set dan Properti untuk Video Iklan "Ortuseight"

Valentine, Natalie (2021) Peran Perancang Artistik dalam Penerapan Kesan Optimis pada Desain Set dan Properti untuk Video Iklan "Ortuseight". Bachelor Thesis, Universitas Multimedia Nusantara.

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Abstract

Iklan adalah media untuk berkomunikasi dengan konsumen juga calon konsumen, "Ortuseight" brand sepatu yang berdiri sejak 2018 berdiri dengan gerilya semangat menjadi insan yang produktif, ingin menyampaikan pesan tersebut ke khalayak melalui iklan yang didistribusikan ke media online. Dalam mencapai tujuan tersebut, pembuat film hadir melalui konsep, cerita, dan tema yang kelak dapat menyampaikan pesan dan kesan tersebut. Penulis hadir sebagai perancang artistik dalam merancang dan menerapkan kesan tersebut melalui desain set dan properti. Proses tersebut dilaksanakan melalui tahapan analisa dari teori, pembuatan moodboard, rancangan interpretasi melalui referensi, art breakdown, dan juga sketchup.

Item Type:	Thesis (Bachelor Thesis)
Creators:	Valentine, Natalie (00000015913)
Contributors:	Hakim, Salima
Keywords:	video iklan, tata artistik, kesan, optimis, energic
Subjects:	600 Technology (Applied Sciences) > 650 Management and Public Relations > 659 Advertising, Marketing and Public Relations 700 Arts and Recreation > 740 Graphic Arts and Decorative Arts > 741 Drawing and drawings (Incl. cartoons, animations, comics, graphic novels and caricatures) > 741.6 Graphic Design, Illustration
Sustainable Development Goals:	Goal 08. Promote sustained, inclusive and sustainable economic growth, full and productive employment and work for all Goal 09. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
Divisions:	Faculty of Art & Design > Film & Animation
Date Deposited:	24 Aug 2021 21:09
URI:	https://kc.umn.ac.id/id/eprint/16125

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